You send a selfie. DDB Paris imagines what happens next, and it’s not all good.
DDB Paris has dreamed up another round of wild fantasies for Playboy fragrances.
The campaign, Press to Play, is in its third year. Little wonder, The DDB campaign is a really funny play on the sex fantasies that happen inside play-boys’ and play-girls’ heads (mums’ & dads’ heads also, no question).
Last year’s fantasies were as X-rated as you’d expect from Hugh Hefner’s brand (albeit via Coty)
This year, the campaign gets teen. Mobile phones are involved (above and below). And it’s all a whole lot funnier.
Creative credits:
Agency: DDB Paris
Executive creative director : Alexandre Hervé
Copywriter: alexis benoit
Art director: Paul Kreitmann
Production company: Carnibird
Director: Daniel Warwick
Sound studio: THE
Post production : Home
