Publicis Groupe Asia Pacific won a total of 35 trophies at ADFEST 2025, with Leo agencies in Asia Pacific winning the most Grande Lotuses and Heineken being recognised with the prestigious Brand of the Year accolade.
Overall, Publicis Groupe was awarded 3 Grand Lotuses, 3 Golds, 17 Silvers, 11 Bronzes, 1 Innova and 5 Finalists – for a variety of culturally nuanced and forward-thinking tech-driven work created for many of its clients including Lay’s and Gatorade (PepsiCo), McDonald’s, Heineken, Cathay, Toyota, Oreo (Mondelez) and others.
Of the 11 Grande Lotus awards, Leo agencies in Asia Pacific won three for the following campaigns:
- Heidden in Plain Sight for Heineken – Leo Malaysia and Star Reacher Advertising (Design Lotus)
- What the Fast! for Krungsri First Choice Bank – Leo Thailand, which also won 2 Silvers
- Drops of Joy, Lay’s – Leo India (Sustainable Lotus), which also won a prized INNOVA Lotus plus Gold in Creative Strategy.
Leo agencies in Asia Pacific also achieved the following wins:
- Drops of Joy, Lay’s– Leo India, 1 Grande, INNOVA Lotus, 1 Gold
- Turf Finder Gatorade – Leo India: 2 Silvers and 2 Bronzes
- History in the Baking, Oreo – Leo India: 1 Bronze
- Night Classroom, McDonald’s – Leo Philippines: 3 Silvers
- Local-nomy Burger, McDonald’s – Leo Korea: 2 Silvers
- Debutante Ball, Johnnie Walker – Leo Australia: 1 Silver, 1 Bronze
- Ads at Record Speeds, Superloop – Leo Australia: 1 Silver.
Meanwhile, Heineken’s Brand of the Year accolade was a recognition of three of its campaigns by Publicis Groupe Asia Pacific. In addition to the Grande Lotus win, Heineken’s Heidden in Plain Sight campaign also won 1 Gold plus 2 Silvers. Heineken’s Enjoy the Smoothness, created by Leo Vietnam and LePub Singapore/Milan, collected 3 Silvers and 3 Bronzes:
- Fantenders, created by BBH China, won 1 Bronze.
- Saatchi & Saatchi Australia and Toyota Hilux won Gold in Film for In a Pickle:
- Saatchi & Saatchi New Zealand Pepperstone won Silver in Film Craft for Don’t be fine with it, directed by FINCH.
Publicis Groupe Hong Kong and Cathay won 1 Bronze for Re-Righting History, and another for Souvenired Media.
