In what might be the dare of the decade, Publicis London and Taco Bell, are inviting Britain’s bravest by getting a Nacho Chop, a stand-out haircut inspired by the triangular shape of the nachos.
The Nacho Chop campaign promotes launch of Taco Bell’s new menu item, Chicken Nachos, with the prod, “Our nachos are chicken, are you?” The campaign is based on the insight that British people crave innovative meals, despite often returning to familiar flavours, challenging the notion of the British public being cautious towards new flavours.
Tyler Smith, famed barber and former contestant of BBC’s The Traitors, carried out the daring trims for participants at Taco Bell’s Camden High Street restaurant in London. In return for stepping out of their comfort zone, participants were rewarded with up to a year’s supply of free Chicken Nachos for their courage.
Teaser videos by Publicis London created anticipation in the lead up to the event, featuring slogans such as ‘Shave the date’ and ‘Fortune favours the bald’, while promotional posters displayed in-store drove customers to the event, which attracted five brave participants.
Publicis London created a 30-second social film of the event, that launched across Taco Bell’s social platforms. The film, directed by Kit Baker, shows Taco Bell fans trying the Chicken Nachos, while brave participants are seen embracing the Nacho Chop haircut.
After drip-feeding audiences with teaser social posts, the paid social campaign featured a livestream of the event across social platforms Instagram and TikTok, as well as content created by influencers.
Noel Bunting, chief creative officer at Publicis London, stated, “With this campaign, we wanted Taco Bell to stand out in a way that’s unexpected, bold, and undeniably fun — all while staying true to its distinct brand personality. The Nacho Chop isn’t just making an impression, it’s leaving one — in minds and on heads — embodying our fearless creativity that sparks conversations, deepens connections, and moves the world.”
Lucy Dee, marketing director, Taco Bell UK, added, “Brit’s often stick to their routines, so it’s understandable that trying something new can be daunting. At Taco Bell, we champion those who dare to be different and step away from the usual. The Nacho Chop was a fun initiative by the brand to inspire everyone to venture beyond their comfort zones.”
Credits:
Creative Agency: Publicis London
Client Lead & Head of New Business & Marketing: Jamie Longstreet
Chief Creative Officer: Noel Bunting
Project Manager: Tania Pinheiro
Creative Director: Chris Bruney
Senior Creatives: Henry Finnegan & James White
Senior Strategist: Joe Percy
Account Manager: Ana Tanase
Account Executive: Sneha Bansal
Production: Prodigious
Producer: Emily Slupeka
Director: Kit Baker
PR: HolyWowPR
Managing Director: Delilah Pollard
Head of PR: Rose Olive
