Rosa Paris has followed its first film, Find Yourself, for SNCF Connect with the music video-style storyof17-year-old Zac whose dream to be a dancer is being squashed by self-doubt and a lack of support from those around him. Zac gives up on an audition for a prestigious dance company. But for his brother, seeing Zac’s distress is a wake-up call. Taking matters into his own hands, he books him a train ticket to his audition.
The emotive story continues to underline the transport connection service’s genuine connection with its customers and its ability to play an essential and human role in people’s lives. It takes the brand’s theme of finding yourself further, exploring the innate desire to step outside of your comfort zone to truly feel like you belong – positioning SNCF as more than just a service, as a gateway to new possibilities.
“This new campaign follows the brand image shift we began in 2023 for SNCF Connect. Being an app that makes access to sustainable mobility—especially trains— simple, is, of course, our core value proposition. But being in the pockets of over 20 million users is also an opportunity to connect with them in a more personal way. We chose to share an experience that will resonate with everyone: that moment when you decide to book the train ticket that could change your life. With its music, authentic tone and the beautiful choreography, this film almost feels like a music video,” stated Marie Perrin, brand director of SNCF Connect.
The new film shows how music plays a key role in creating emotion. Luidji’s song Monde serves as the voice-over, shaping Zac’s destiny and drawing viewers deeper into his world.
“Ultimately, the strength of SNCF Connect is its ability to change the course of a life with just one click, isn’t it?,” added Jean-François Sacco, co-founder of Rosa Paris.
The campaign is running on TV and in cinema in France, with two long-format versions – 85 seconds and 40 seconds. Shorter 30-second and 20-second versions will also be broadcast via video on demand. The campaign will also include around 20 pieces of exclusive social media content, that will be released throughout the year.
