Sedona adds Pysop to its assets

After working with Psyop on projects for almost six years, Sedona has made its relationship with the US production company, concrete.

Psyop has joined Sedona for representation in Australia and New Zealand. The company was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City, with the mission, Persuade, Change and Influence. Its inventiveness and passion for making great work that blurs the lione between advertising and entertainment, was noted by Ad Age, which called it “the Pixar of the spots world”, and it has an awards case overflowing with Emmys, Oscar nominations, D&AD Pencils, Art Director’s Club, The One Show and AICP awards and Cannes Lions.

It has worked for many of the worlds’ top brands, such as Coca Cola, Adidas, LG, Airbnb, Apple, Samsung, and Aldi. Its Clash of the Clans Series, led by Australian director, Fletcher Moules, achieved more than 1 billion YouTube views.

Psyop now operates in NYC and LA. In 2006, creative content company, Blacklist was founded beside Psyop, an international roster of twenty-five storytellers and designers, each with a distinctive, and often whimsical, take on animation, new media technology and technique driven live action. Its tech arm, The Lab, produces augmented reality, virtual reality and gaming experiences.

Neysa Horsburgh, Psyop managing director, commented, “Kim is Psyop family. She was a big part of the growth in our West Coast office. Not only did she have a passion for creative, she tackled each job with enthusiasm cementing her rapport amongst our directors, artists and EPs. She understands the importance of our craft and our business model well. It felt like a natural fit for Psyop to reunite with her at Sedona!”