In a world of continued economic uncertainty, not to mention the complexities of financial management, Special is helping Australia to understand what ANZ Plus is, and show how its powerful tools and features available to help manage their money with confidence.
The campaign film was directed by Revolver’s Matt Devine and the full campaign builds on the brand’s foundational principles of financial wellbeing and aims to instil a sense of money confidence in younger Australians.
Sian Chadwick, General Manager Marketing, ANZ, stated, “ANZ Plus was created to help give you more control and clarity over your money. We believe confidence comes from feeling in charge, and this campaign is about helping make that a reality for every Australian.”
“Money is complicated, filling our brains with all manner of thoughts,” commented, Ryan Fitzgerald, ECD at Special. “ANZ Plus gives people tools to help get their money sorted and free up some valuable mental real estate. To be filled with, well, anything really.”
The campaign, running across Australia, will be supported by a series of social, digital, ooh and rock poster executions that will highlight the importance of ownership and confidence in your money journey.
Credits:
Client: ANZ
General Manager Marketing, Australia: Sian Chadwick
Head of Marketing, Brand & Advertising: Ben Skelsey
Head of Marketing, ANZ Plus & Deposits: Luana Hughes
Production Lead: Sally Humphris
Campaign Manager (ANZ Plus): Lisa D’Souza
Strategy & Propositions Manager (ANZ Plus): Carla Williams
Creative Agency: Special
Partner & CEO: Lindsey Evans
Partners & CCOs: Julian Schreiber & Tom Martin
Partner & CSO: Bec Stambanis
Head of Strategy, Melbourne: Nathan Rogers
Executive Creative Director: Ryan Fitzgerald
Creatives: Nic Buckingham & Kale McRedmond
Client Service Director & Client Lead: Matt Rose
Business Director: Ed Taylor
Business Manager: Bella Di Stefano
Head of Production, Melbourne: Sophie Simmons
Senior Producer: Afrim Memed
Design Director: Dan Jones
Production Company: Revolver
Director: Matt Devine
Managing Director & Co-Owner: Michael Ritchie
Executive Producer & Partner: Pip Smart
Producer: Max Horn
Production Designer: Octavia Spartels
Wardrobe: Emma Lamp
Casting: Nick Hamon Casting
Editorial: Glue Society Studios
Editor: Luke Crethar
Grade & Online: ARC Edit
Media Agency: PHD Australia
