Spikes Asia’s presentations have concluded with the Grands Prix and Special Award winner announcements.
Australia has won 10 of the 24 Grands Prix, the most of any country, followed by Japan with 4 and Thailand with 3. No Grand Prix was awarded in Film. Saatchi & Saatchi Melbourne won 4 for The Royal Australian Mint’s Donation Dollar, in Design, Direct, Industry Craft and Outdoor.
CHE Proximity Melbourne has been named Asia Pacific Agency of the Year with Saatchi & Saatchi Melbourne in second place.
The Grand Prix winners are:
Brand Experience and Activation: Wunderman Thompson Bangkok, Stay Home Miles Exchange for Thai Airways
Creative eCommerce: FCB/SIX New York, Publicly Traded, Lifestyles
Creative Effectiveness: CHE Proximity, Melbourne, NRMA Safety Hub
Creative Strategy: DDB Mudra Mumbai, Project Free Period for Johnson & Johnson
Design: Saatchi & Saatchi Melbourne, Donation Dollar for The Royal Australian Mint
Digital: Dentsu Live Inc. Tokyo, Dentsu Inc. Tokyo & Dentsu Digital Inc. Tokyo, The Ocean: Future Masterpieces Exhibition for Yokohama Hakkeijima Inc.
Digital Craft: Dentsu Live Inc. Tokyo, Dentsu Inc. Tokyo & Dentsu Digital Inc. Tokyo, The Ocean: Future Masterpieces Exhibition for Yokohama Hakkeijima Inc.
Direct: Saatchi & Saatchi Melbourne, Donation Dollar for The Royal Australian Mint
Entertainment:, Think Tank Petaling Jaya Malaysia & Ensemble Worldwide, Land of Lightbulbs for Petronas
Film: Wolf Bangkok, Shop Unfriend for Central Department Store
Film Craft: No Grand Prix
Glass – The Award for Change: FCB India Delhi, Times Out & Proud Classifieds for The Times of India
Healthcare: Colenso BBDO Auckland, Play for Spark New Zealand
Industry Craft: Saatchi & Saatchi Melbourne, Donation Dollar for The Royal Australian Mint
Innovation: ADK Creative One Tokyo, Avatar Robot Café for Ory Laboratory
Integrated: Special Group Auckland & Special Group Sydney, Good Morning World for Tourism New Zealand
Media: TBWA\Sydney, Play NZ for Tourism New Zealand
Mobile: Wunderman Thompson Bangkok, Stay Home Miles Exchange for Thai Airways
Music: SDWM Melbourne, Dream Baby Dream for Spinifex Gum
Outdoor: Saatchi & Saatchi Melbourne, Donation Dollar for The Royal Australian Mint
PR: Ogilvy Sydney & opr Sydney, Michelin Impossible for KFC
Print & Publishing: Dentsu Inc. Tokyo, Language Sanctuary – Ad Space For Protecting Endangered Language for Okinawa Times
Radio & Audio: VMLY&R, Melbourne, Float Like a Dodo for Defence Force Recruitment
The Grand Prix for Good: DDB New Zealand, NZAF – Sperm Positive for New Zealand Aids Foundation
Network of the Year:
1. Dentsu
2. BBDO Worldwide
3. Ogilvy
Independent Agency of the Year:
1. Special Group, Auckland, New Zealand
2. Special Group, Sydney, Australia
3. Thinkerbell, Melbourne, Australia
Asia Pacific Agency of the Year:
1. CHE Proximity, Melbourne, Australia
2. Saatchi & Saatchi, Melbourne, Australia
3. Dentsu Inc., Tokyo, Japan
Media Network of the Year:
1. Mindshare
2. UM
3. Mediacom
Spikes Palm:
1. Factory01, Thailand
2. Sweetshop, New Zealand
3. Revolver, Australia
Country Agency of the Year:
Australia: CHE Proximity Melbourne
Hong Kong SAR : Ogilvy Hong Kong
India: Dentsu Webchutney Mumbai
Japan: Dentsu Inc. Tokyo
Malaysia: Grey Malaysia Petaling Jaya
New Zealand: DDB New Zealand Auckland
Singapore: Ogilvy Singapore
Taiwan: Ogilvy Taiwan Taipei City
Thailand: Wunderman Thompson Bangkok
