Spikes shares happiness with Coke

Coca-Cola has been on the podium at so many of the major advertising awards – in the last two years in particular. It was Creative Marketer of the year at Cannes in 2013 and took home another 20 Lions as well. It won the Media Grand Prix at Cannes 2014 with a campaign from McCann Lima for its photo booths that would only take ID photos if people smiled. Small World Machines won a White Pencil InBook at D&AD 2014. Coke Hands won a Yellow Pencil in 2013…

Small World Machines won a White Pencil InBook at D&AD 2014. Coke Hands won a Yellow Pencil in 2013…

Now Coca-Cola Asia Pacific has won Advertiser of the Year by Spikes Asia Festival of Creativity 2014. And the statement below by Peter Schelstraete, group marketing director, Asia Pacific Group, explains the thinking that is rewarding the company:

“Marketing at Coca-Cola has always been at its best when we touch people’s hearts, not just the heads. We embed creativity, risk-taking and reinvention in our campaigns to deliver meaningful ideas that resonate with consumers. Asia’s diversity offers a hotbed for creative talents, content and innovation to flourish. Hence, we continually challenge ourselves and our creative partners to anticipate and find new ways to express the art and science of marketing. The Advertiser of the Year Award is a testament to the hard work and partnership of our creative leadership, marketing teams and agencies across the region, and we are truly honored. The award goes to everyone who carries Coca-Cola in their hearts.”

Terry Savage, chairman of Lions Festivals added, “Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognise those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola were awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements,”

Coke’s creative campaigns in the Asia Pacific region include:

Happiness from the Skies in which a a fleet of remote-controlled drones delivered care packages, courtesy of Coca-Cola and the nonprofit organization Singapore Kindness Movement, to construction workers working away from home…

Share a Coke which was launched to get Australians talking about Coke again. This campaign has won three awards at Cannes Lions and was successfully replicated across the world.

Coca-Cola’s FIFA World Cup campaign across Asia Pacific in which Indonesia, Japan, China, Korea, Myanmar and India delivered creative and engaging content on social media. One of the highlights was Twitter-Coca-Cola live broadcasting from Jakarta.

The Coca-Cola Company is the world’s largest beverage company, with more than 500 sparkling and still brands.

It has the world’s largest beverage distribution system, providing consumers in more than 200 countries at a rate of 1.9 billion servings a day.

It has made a commitment to building sustainable communities, and is delivering initiatives that reduce environmental footprint, support active, healthy living, create a safe, inclusive work environment for associates, and enhance the economic development of the communities where they operate. One of these is Plant bottle, which won it the Industry Champion of the Year award at the fifth annual Sustainable Bio Awards in Amsterdam in March this year.