The 2025 edition of the world’s biggest ad competition is happening right now. Here are the ads:
Liquid Death. Created in-house
Taco Bell. Created by Biite.
Nike. Created by Wieden + Kennedy Portland
Tubi. Created by Mischief @ No Fixed Address
Liquid Death. Created in-house.
OpenAI. Created by Accenture Song.
Homes.com. Created by RPA
Duracell. Created by VaynerMedia.
Dunkin’. Created by Artists Equity.
Rocket Mortgage. Created by Miramar
Watch the NFL Flag 50 commercial on YouTube. Created by 72andSunny.
Watch the NFL Somebody. It Takes All of Us commercial on YouTube. Created by 72andSunny
FanDuel.
Jeep.
Lay’s. Created by Highdive
Pfizer Knock Out. Created by Publicis Groupe Le Truc, Leo NY, Collective & Pfizer
Starbucks. Created by Anomaly
PETA
Ray-Ban Meta. Created by Meta in-house agency, Creative X.
On Running. Created by Flower Shop
TurboTax. Created by R/GA
Bayer Aspirin. Created by Klick Health
Ritz Crackers. Created by The Martin Agency
DoorDash. Created by Wieden + Kennedy Portland
Squarespace. Created in-house
Google. Created in-house
Ram. Created in-house with GSD&M
Cirkul. Created by the company’s founders
Astro Original. Created by The Hive
The Super Bowl carpe diem has to go to The Hive and Canadian brand, Astro Original. Their Super Bowl ad introduces Astro Cooling Sauce – an “innovative” new product that cools the aftermath of eating hot sauces. During the Super Bowl, Canadian football fans devour over 80 million wings slathered in hot sauces.
Astro Cooling Sauce looks exactly like Astro Original. Taste exactly like Astro Original. It IS exactly like Astro Original, in other words, plain yoghurt.
Dove Men + Care. Created by Ogilvy
WeatherTech. Created by Pinnacle Advertising
Disney+. Created by Ultrabland
Nerd Wallet. Created by Deutsch
Verizon. Created by Gut
Dove. Created by Ogilvy
Stella Artois. Created by Artists Equity Advertising
Little Caesars. Created by McKinney
Uber Eats. Created by Special US
Skechers. Created in-house
Pringles. Created by FCB New York
Häagen-Dazs. Created by nice&frank
Coors Light. Created by Mischief @ No Fixed Address
Budweiser: First Delivery. Created by FCB New York
Bud Light: Big Men on the Cul-de-Sac. Created by Anomaly New York
Michelob Ultra: The Ultra Hustle. Created by Wieden+Kennedy NY
Busch Light
Salesforce: Dining Alfiasco (one of two Super Bowl commercials). Created in-house
Reese’s: Don’t Eat Lava. Created by Erich & Kallman
Booking.com: Puppets Get Your Stay Ridiculously Right. Created in-house with Zulu Alpha Kilo
Hims & Hers: Sick of the System. Created in-house
Hellmann’s: When Sally Met Hellmann’s. Created by VML
Mountain Dew: Tropical Warm-ups. Created by Goodby Silverstein & Partners
Totino’s Pizza Rolls: Chazmo Goes Home. Created by Dentsu Creative
HexClad: Unidentified Frying Object. Created by Rosewood Creative
Go Daddy: Walton’s been Working. Created in-house with Quality Meats
Instacart: Big Game Deals. Created by TBWA\Chiat\Day L.A.
Foundation to Combat Antisemitism (FCAS): Created by VML
Papaya Global. Created by McCann Tech
Cover image by Dave Adamson on Unsplash
