TAB is a Melbourne Cup tradition. But it has competitors now. M&C Saatchi has been given the job of making sure that TAB retains its place as Australia’s “legendary” betting company. The agency is doing that …
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Who's doing what in the world of commercial creativity.
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M&C Saatchi
Craft beers tend to have stories. It’s part of their charm and what sets them apart from big brand beers. Mostly, these stories are add-ons, accessories for the packaging, a mention in a poster campaign. …
Here's an early Christmas campaign arrival, a classic magic of Christmas ad by M&C Saatchi for Big W. It’s all about the anticipation of Christmas that children feel – one of the best parts of Christmas …
M&C Saatchi: Jack Daniel’s goes back to basics
August 1, 2018
M&C Saatchi won the creative account for Jack Daniel’s at the end of December last year, in a pitch with The Hallway, Mr Wolf and WhiteGREY. The agency has just produced its first work, a …
M&C Saatchi: Everyone’s a (legitimate) art critic
August 9, 2017
Everyone likes to have their voice heard and these days everyone can – in social media. But what if you could have you voice heard in a public place? What if you could be an art critic? M&C …
Lexus Australia has collaborated with M&C Saatchi Sydney and Semi Permanent to create a large scale exhibition of immersive public installations, Hidden Artistry, at Semi Permanent, May 25 -27. The exhibition is part of M&C Saatchi’s …
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Andy Flemming at Adfest: “There’s a Lot of Bravery.”
March 21, 2017
The group creative director of M&C Saatchi believes that creatives simply have to be interested in everything, or they can't be great. The more input they get, the better their output. Being easily interested is …
Follow your dream. It's a desire that everyone can relate to. And it's how M&C Saatchi is helping Netball Victoria get people behind the Melbourne Vixens. The campaign, We Make Champions, highlights The Vixens’ role in making …
M&C Saatchi places Woolworths in the able hands of ex-BBH managing partner, Sian Cook
September 2, 2016
M&C Saatchi has lured Sian Cook from BBH as managing partner. She will lead, Woolworths, which is one of the ageny’s largest accounts Cook had been at BBH in London since 2002, when she joined as …
M&C Saatchi makes us one, to end cancer
February 4, 2015
February 4 is World Cancer Day and Australia cancer charity, the Australia Cancer Research Foundation (ACRF) has been given something remarkable from M&C Saatchi. At TheOne.CancerResearch website is an invitation to join The One to end cancer. …
M&C and Mercerbell look on the funny side of life
January 27, 2015
NRMADE Better’s squatter possums are still the funniest of M&C’s bunch. But the bloke who offers to help when your car breaks down then nicks off with it (you think) comes very close. They’re both the …
M&C’s ‘direct messaging on steroids’
January 19, 2015
Ok, let's get this out of the way: Mini pioneered interactive smart roadside billboards that “talk to” specific drivers in the UK last year. And Porsche has launched a billboard in Melbourne that responds to Porsches. …