Taubmans Paint handed its strategic creative responsibilities to Naked in October last year. Naked’s first ad is a brand relaunch.
Naked has zeroed in on the emotion behind repainting and translated that into an idea called, Let’s Go Paint, in which a colourless house is reawakened with bursts of exuberant colours.
Enter Photoplay’s Husein Alicajic, “with a unique cinematic sensibility and a passion for strong visual imagery, his in camera approach is coupled with an obvious talent for merging the worlds of live action and VFX…”
…some clever set builds and remarkable colour processing.
And this TVC is the result.
Creative credits:
Agency: Naked
Creative director: Katie McCarthy
Agency Producer: Whitney Hawthorn
Production company: Photoplay Films
Director: Husein Alicajic
Producer: Oliver Lawrance
DoP: Simon Ozolins
Editor: Joe Morris
Post production: Alt VFX
Music: Sonar Music
