Apple has a Clean Up tool (at last) and TBWA\Media Arts Lab has created a fun to watch scenario to show how well it works. Andreas Nilsson underlines the agency’s layers of humour – a young man flexing his fledgling muscles, his patent pride, his mum taking the photographs for him…and ultimately, the reflection of his mum captured in the shots.
The product demo is also impressive. The young man removes his mum effortlessly, preserving his “perfect moment”.
The campaign will run across Apple’s digital platforms, social media, and broadcast channels.
Apple iPhone Clean Up toolTBWA\Media Arts Lab iPhone 16 Pro Clean Up toolTBWA\Media Arts Lab iPhone Clean Up tool
