It’s 2am and you have a KFC craving. No problem. KFC is always open – 24/7. So it has removed the doors from its restaurants because why would you need doors if you’re never closed.
The KFC Out-Doors campaign by TBWA\RAAD redefines what it means to be open 24/7 by turning formerly locked doors, that signal the end of the day for businesses worldwide, into eye-catching billboards celebrating KFC’s new around-the-clock service.
Each removed door has been transformed into an OOH installation, featuring cheeky messages such as “Who needs doors when you never close?” and playful QR codes with map directions that lead customers to the nearest KFC, no matter the hour.
“For us, going 24/7 isn’t just a promise—it’s a commitment to always be there when our fans crave that signature KFC taste,” stated Ahmed Arafa, chief marketing officer for KFC MENAPAKT & CIS. “Late night is an occasion where we stand out and we’re intentional about going after this occasion and ensuring our doors are open for those last night cravings. By literally removing every barrier to entry, we’re showing that KFC is open to everyone, anytime. It’s an open-door policy—minus the doors.”
“We’ve all seen 24/7 campaigns before, but we wanted to truly disrupt and resonate,” added Joe Lahham, managing director at TBWA\RAAD. “Removing the doors is more than a stunt—it’s a powerful statement that KFC never closes. By turning these doors into billboards, we aim to spark conversations, drive real traffic to KFC restaurants, and remind everyone that when we say ‘always open,’ we mean it.”
With the KFC Out-Doors campaign rolling out across the city, KFC lovers can look forward to spotting the repurposed restaurant doors everywhere from busy intersections to popular hangouts. Each installation offers a QR code redeemable for a free product at nearby 24/7 KFCs, because at KFC, closing time is now a thing of the past.
Credits:
Creative Agency: TBWA\RAAD
Joe Lahham: Managing Director
Santiago Cuesta & Frederico Roberto: Executive Creative Directors
Cathrine Bannister: Chief Strategy Officer
Romy Abdelnour: Head of Communications
Ramez Rahal: Strategist
Rodrigo Scapolan: Creative Director
Ricardo Vallejo: Art Director
Jaime Ludeña: Copywriter
Diogo Seibert: Senior Art Director
Sanele Ngubane: Senior English Copywriter
Tony Kayouka: Head of Social and Content
Hamza Khan: Senior Social Media Manager
Rand Hilal: Senior Social Media Executive
Ahmed Hamza: Senior Account Director
Richard Rao: Account Director
George Oghgassian: Senior Account Executive
Layla Adib: Account Executive
Rony Skaf: Executive Digital Director
Rabih Chehayeb: Senior Digital Manager
Karim El Khoury & Diala Toska: Digital Account Executives
Julian Sanchez & Smithesh Krishnan: Senior Designer
Ezzat Habra: Creative Services Director
Media: Hearts & Science
Production Company: BKP Production
Martin Velkov: Executive producer
Koko Boutchakjian: 1st AC
Armen & Jan Paolo Quinquito: DOPs
Leo James: Photographer
