Nissan Middle East has taken its partnership with the premier football team, Manchester City, into interesting creative territory with a humorous series of content pieces by TBWA\RAAD for Nissan Patrol.
The social-first campaign, A League of its Own, stars Manchester City’s main players, Jérémy Doku, Kyle Walker, and Bernardo Silva, off the training ground. The players are seen enjoying the lavish experience of the Nissan Patrol, distracted from reality as they miss their training session. The playful storyline entertains while underscoring the comfort and appeal of the Patrol.
The campaign’s objective was to design a narrative that resonates deeply with fans while highlighting the brand’s appeal using engaging scripts and innovative content formats and staying true to Nissan’s brand platform of defy ordinary.
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