Not all billboards use the power of digital OOH. TBWA\RAAD’s billboard for Nissan Middle East certainly does. And the accompanying social media post is simply exceptional. The CGI masterpiece features the Patrol range on the billboard of City Walk Dubai. The astonishing video was crafted using high-resolution 3D modelling and photorealistic rendering.
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“More than just an advertisement, this disruptive project represents a daring exploration into the future of immersive digital storytelling,” the press release states. It’s not an exaggeration. The campaign underlines the Patrol’s spirit of adventure and innovation.
Credits:
Client: Nissan Middle East
Roland Zahra: General Manager Marketing Communications
Carla El Hachem: Marketing Communication Deputy GM
Abdulilah Wazni: Director – Marketing, Brand & Customer Experience
Meera Saleem: Social Media & Brand Comms Manager
Mina Ammary: Marcomms & Advertising Manager
Agency: TBWA\RAAD
Wassim Abi Salloum: Managing Director, Nissan United Middle East
Walid Kanaan: Chief Creative Officer
Frederico Roberto: Executive Creative Director
Sumanth Wilkins: Creative Director
Elie Naaman: Account Director, Nissan United
Ghalia Al Saheb: Social Media Manager, Nissan United
Marah Ghadban: Account Manager, Nissan United
Karine Saad: Social Media Executive, Nissan United
Ameer Hamza: Content Creator, Nissan United
Romy Abdelnour: Head of Communications
Content Creation: Hajjo Media
