On its first anniversary, TBWA\WorldHealth, went without the usual cake and champers in the boardroom. Instead it celebrated its first year in business by kicking off an agency wide collaborative effort to Do Good on behalf of others in honour of World Health Day.

Its anniversary message reads: Great work is fulfilling. We serve an even greater purpose, and measure our success by the impact we and our clients make on the world.

“Our one-year anniversary is an important milestone and we’re celebrating through togetherness and community service,” stated Robin Shapiro, global president, TBWA\WorldHealth.

“One of our five values is Do good and it reminds us to stay focused on our larger purpose. Nothing makes us feel more connected to each other than giving back.”

On World Health Day, the office will launch two initiatives.

TBWA\WorldHealth offices will hold a multi-regional brainstorming session to initiate an agency-wide drive to assist a charity or cause they want to put their passion behind. Each individual agency group will then determine the activities that will support the charitable theme and coordinate their efforts on the same day in the near future.

The second initiative is spearheaded by Amy Gerstein, senior event planner of TBWA\WorldHealth. The agency’s hygiene kits for the homeless will provide an immediate positive impact on the day-to-day lives of those less fortunate. Agency offices in New York, Chicago, Irvine, and San Francisco will join the effort to assemble kits on behalf of the Heartland Alliance, one of the world’s leading anti-poverty organisations. The TBWA Offices Services team and branches of the agency’s Culture Club will provide Heartland Alliance’s outreach team with 550 hygiene kits that will be delivered via street teams to areas within Chicago where individuals are confronting homelessness.

“The agency was eager to give back after a year of phenomenal revenue growth, consecutive new business wins, the addition of top talent, office expansion, and a number of industry awards,” TBWA noted in its statement. “This full agency effort is a way to enhance the agency’s culture by bringing its values to life in new and engaging ways and while bringing employees together.”