The Hallway continues to quietly infiltrate Melbourne, while its second office also establishes The Hallway as an agency with real woman-power.

Wilmari Pienaar joins as CX director, boosting the agency’s focus on designing holistic customer experiences delivering guaranteed marketing ROI.

She joins The Hallway from Melbourne’s AJF Partnership, where she was director of CRM and digital. Prior to AJF, Pienaar held senior strategic marketing roles in technology, travel and retail organisations including Intrepid Travel, Digicel and Fairfax.

“We are so excited to welcome someone with Wilmari’s expertise to our team,” stated Jules Hall, The Hallway’s chief executive officer and partner.

“She has a rare blend of deep technical knowledge combined with omni-channel strategic marketing experience. Plus she really understands the power of harnessing data to shape powerful customer experiences throughout acquisition and retention journeys.”

Hannah Sturrock has been promoted to group head, after six years as The Hallway’s head of operations. She takes on a new and expanded role, working between Sydney and Melbourne and leading the agency’s ANZ account.

Sturrock joined The Hallway in 2011, with four years at BMF and three and a half years at Karmarama in the UK under her belt, from Leo Burnett where she was head of integration.

Hall commented, “Hannah joined us when we were only ten people in a little studio in Redfern, and has been a big part of our success, helping shape our brand and our culture. She’s a natural leader and an awesome partner for our clients. She’s also an ex-Melbournian so handles the crazy weather and knows how to make a hook turn in the CBD.”

l-r: Hannah Sturrock, Tisha Lazaro & Wilmari Pienaar

Tisha Lazaro has joined The Hallway as senior art director from Big Red, where she was creative lead. She has worked at M&C Saatchi as a senior art director and ran a successful freelance business as a senior creative in Sydney and Melbourne for five years. Lazaro was part of the all-women team of creatives and strategists who created, I’d Like To See That, a twist on the iconic 1994 campaign developed by The Campaign Palace to promote the inaugural Women’s AFL.