Suncorp’s Banking you can feel good about gets to the heart of how people’s attitude towards banks. The Hallway’s brand platform has a clever double meaning and the campaigns lean heavily into the bank’s commitment to having a positive impact on the world as well as the financial wellbeing of Suncorp customers. Win-win for the bank.

The new campaign is as quirky (for a bank) as the February launch campaign, helping the bank to stand in a crowd of same-same advertising with rejoicing ants and echidna digging holes so the planet can regenerate. The latest spot promotes the bank’s home loans, offering a $3,000 solar home bonus for properties with a solar power system installed.

Simon Lee, executive creative director at The Hallway, stated, “Switching to solar power is a relatively simple thing to do, but the ripple effect of doing so is far-reaching. This ripple effect provides fertile creative territory that we’re having a lot of fun exploring with our partners at Suncorp.”

Potta Findikidis, executive manager, marketing, Suncorp Bank, added, “The Solar Home Bonus is a great example of the way that Suncorp Bank is helping our customers with their financial wellbeing as well as having a positive impact on the world we share. This spot is a charming way of bringing our new brand positioning to life with tangible evidence of the actions we are taking to honour our commitment to contributing to a more sustainable future for all.”

The new brand platform launched in February and will run across TV, cinema, digital, social and outdoor.

Here is where it began:

Credits
Client: Suncorp Bank
EGM Digital, Customer & Strategy: Jess Gleeson
Executive Manager, Bank & Wealth Marketing: Potta Findikidis
Manager, Bank Marketing: Ben Ashtiani
Bank Marketing Leads: Cathy McLennan & Stacey Thomas
Bank Marketing Specialist: Kat Pope

Agency: The Hallway 
Executive Creative Director: Simon Lee
Creative Directors: Jessica Thompson & Aldo Ferretto
Head of Strategy: Tim Mottau
Head of Project Management: Libby Hams
Senior Account Manager: Jemma Parkin
CEO: Jules Hall

Film Production: Rabbit Content 
Director: Owen Trevor
Producer: Katrina Maw
Executive Producer: Lucas Jenner
Director of Photography: Pete Eastgate
Editor: Drew Thompson Ase
Colourist: Olivier Fontenay
Online: Arc Edit
VFX: Eugene Richards
VFX Producer: Michaela Fenton
 
Original Music & Sound Post: Sonar Music 
Composer: Jackson Milas
Musical Director: Cam Bruce
Music Engineer: Josh Pearson
Sound Designer: Andy Stewart
Sonar Executive Producer: Sophie Haydon
Endframe animations: Josh Graham @ Summer Studios
Image composition and Retouching: Cream

Media: OMD
Head of media strategy: Lisa Leach
Account Director: Anna Higgins
Account Manager: Sophie Cole
Senior Media Trader: Ivy Tran
Activations Manager: Avinash Raj
Activations Account Director: Ksenia Pankratova