The Hallway has been appointed to manage the creative, media strategy and channel planning for new entertainment streaming service, Binge, following a competitive pitch. As the name suggests, Binge offers an on-demand line-up of binge-worthy shows and movies from some of the world’s best creators including WarnerMedia, HBO, NBCU, FX, BBC, Sony and more.

The Hallway will develop the new Binge brand campaign from the ground up as well as leading media strategy and channel planning.

Jules Hall, chief executive officer of The Hallway, commented, “We’re delighted to be partnering with such an innovative and ambitious brand, as well as crafting the campaign to help launch one of Australia’s most anticipated entertainment services.”

Ant Hearne, chief commercial officer at Binge, added, “We’re launching Binge in Australia as the demand for streaming continues to increase and Australians are hungry for fresh content.

“We needed an agency partner who could combine creativity, data smarts and a holistic approach to media. The Hallway brings it all together in one team, sharing our focus on marketing effectiveness and business growth. I am so proud of the work our Binge chief marketing officer, Lou Crompton, and her team have created with The Hallway and excited to introduce the Binge brand and an Unturnoffable experience to all Aussies.”

The Binge campaign launch is scheduled for early June.