The One Club for Creativity has added two top industry leaders to its Board of Directors. Members of the Board are elected by a vote of The One Club membership to two-year terms. Chris Beresford-Hill, worldwide CCO at BBDO, based in New York, and Kaleeta McDade, VML global chief experience officer, based in Atlanta have been elected to join.
Board member responsibilities include providing guidance on the club’s many professional development, education, and diversity programs, connecting the club with advertising and design schools, and nominating top creatives to serve on juries for The One Show and ADC Annual Awards.
“It is an honour to join the One Club Board, and its ongoing mission to support and celebrate the success of the creative community,” Beresford-Hill stated. “With so much change in the business, and so much more on the horizon, giving confidence to, and supporting the growth of creative people, while ensuring their work is properly valued by the industry, has never been more important.
“The appointment to The One Club Board is one of the pinnacle moments in my career,” added McDade. “I look forward to contributing to our shared mission and collaborating with such an inspiring group of individuals. Together, I am confident we can achieve meaningful impact and continue to drive community, creativity, and excellence. Thank you for this opportunity.”
The pair replace agency veteran, Sherina Florence, head of The One Club’s ONE School UK free portfolio school for Black creatives, who recently became a member of The One Club International Board after relocating to London, and Keith Cartwright, president, CCO at Cartwright in Los Angeles, who completed his two-year term.
Chris Beresford-Hill leads the creation of influential work for the some of the biggest brands on the planet as is worldwide CCO at BBDO. Previously he served as North America President and CCO of Ogilvy, bringing Workday to the Super Bowl with Rockstars, leading one of the biggest Super Bowl campaigns ever for Verizon, Can’t B Broken, featuring Beyonce, and creating the most celebrated Super Bowl campaign of 2024, the social & influencer led Michael CeraVe, for CeraVe.
Before that, Beresford-Hill spent four years as CCO of TBWA\Chiat\Day NY, helping turn the storied agency around with disruptive work like adidas’ Billie Jean King Your Shoes, Columbia Journalism Review’s The Fake News Stand, and MTN Dew Major Millions. He also spent eight years as ECD at BBDO NY, alongside partner Dan Lucey, creating famous and effective work such as the Foot Locker APPROVED campaign, Guinness Wheelchair Basketball, and award-winning work for FedEx and HBO.
Beresford-Hill has helped his agencies become The One Show, Cannes, Clios, ADC, D&AD, LIA, and Global Effies’ Network of the Year multiple times, as well as Adweek Network of the Year, AdAge A-List honoree, and Fast Company Most Innovative honoree multiple times. He started out writing automotive brochures in Boston.
Kaleeta McDade leads clients across the agency’s portfolio as global chief experience design officer at VML, translating their brands from storytelling to story-living. She creates compelling experiences for brands such as Nike, Costco, Apple, and the National Football League’s LA Rams. As an inaugural member of the WPP Open X Global Creative Council, she helped The Coca-Cola Company win Brand Marketer of the Year at Cannes. And partnering with Coca-Cola and Disney’s Marvel, she spearheaded the release of the Heroes digital experience, one of the company’s most successful campaigns for 2024.
A member of the Meta Global Council, McDade serves as an industry leader, creatively connecting technology, data, and innovation. She also contributes to academia as a guest lecturer at MIT Sloan’s Executive Leadership Breakthrough CX program. McDade is an award-winning creative and recipient of 4A’s MAIP Industry Agitator Award with nearly 20 years of experience spanning numerous industries and geographies, including notable leadership and creative roles at Google Brand Studio, Apple, Sapient Shanghai, Deloitte Digital, and Ogilvy.
She has spoken at events such as Cannes, Salesforce Dreamforce, Adobe Summit, Adcolor, and NY Festivals, been appointed jury president for The One Show, Clio, and London International Awards, and served on juries for Cannes, D&AD, WARC, and ADC.
