Father Bob Foundation has always mattered. In the last twelve months it has been even more important. The demand for its meal services has doubled as well as the number of people visiting for food supplies and basic necessities. The Foundation knows that its work, and the wider community support of the work, are more critical than they have ever been with the need for awareness and funding at the frontline.
Father Bob Foundation founder, Father Bob, passed away a year ago. Thinkerbell has commemorated this anniversary by producing a refreshed branding and a crystalised purpose, shaping the future direction of the Foundation to continue to uphold his legacy.
While Father Bob is no longer the driving force behind its ethos and operations, his beliefs are the core purpose of the organisation’s charter and as such, his essence has been captured as part of the new branding for the Foundation.
Thinkerbell founder and chief thinker, Adam Ferrier, stated, “While Father Bob would have found it ridiculous to bring attention to himself through a rebrand, we think it’s important that we honour his legacy by capturing the strength of the Foundation with his defiant spirit throughout the Foundation’s materials. We wanted the logo to encapsulate his bold ‘punk in priest’s clothing’ character to express his passion for leaving no one behind.”
The rebranding, created and designed by Thinkerbell, includes a bold new logo that highlights Father Bob’s rebellious spirit, branding assets that are as bold and direct as Father Bob himself and Father Bob’s famous sayings incorporated across the Foundation’s communications.
Father Bob Foundation chairman, Adrian Kinderis, commented, “When reflecting on the year since Bob’s passing, Father Bob’s Foundation’s job moving forward is to crystalize its purpose in the absence of its dynamic leader. With Father Bob’s passing it rests with the Foundation to continue his good work and to fully realise the purpose of the work we do without him front and center – addressing food and emotional poverty. At the core of what Father Bob believed was that nobody should be left behind. With mental health concerns and the cost-of-living crisis at worrying levels, these issues coupled with social isolation and loneliness, we are seeing the work of the Foundation expand beyond the traditional Port Phillip boundaries. While this manifests as a hot meal or food relief, it is equally about connection, community and emotional support for some of the most vulnerable members of our community.”
The Foundation also announced the introduction of an annual Father Bob Day to be held on September 14, Father Bob’s birthday, to create a focal point for the Foundation’s fundraising efforts. Father Bob Day will be a celebration of Father Bob and all the things he loved. This fundraising, community-based event will safeguard the future of the foundation through fund raising activities and ensure we can continue to fight poverty.
Danielle Prowse, Father Bob Foundation board member, stated, “Father Bob’s passing was a massive loss for the community, however, one year on his work continues to thrive with his spirit living on through the vital care and support offered by the Foundation. We hope that Father Bob Day will not only serve as a celebration of Father Bob’s life but will also encourage support for the Foundation’s initiatives so that we can continue his life’s work. In terms of what the day will look like, well you can be sure there will be dogs and AFL – two of his passions.”
Credits:
Brand Strategy: Thinkerbell
Head Craft Tinker: Keir Vaughan
Lead Design Tinker: Jared McDowell
Head of Studio: Jamie Lane
Thinker: Alex McNamara
