Tinder discovers the power of Aussie humour in a summer campaign that challenges daters to Break Out of Your Bubble. The campaign combines attention-magnets – local knowledge and influencers (also local) – to encourage Australians to step outside their comfort zone and explore new people, places and experiences through the app’s dating pool.

The satirical campaign, a series of short parody news reports, is built on an understanding that people often stick to familiar social circles and routines when dating and put together with some of Australia’s most exciting creators. Influencers such as Sam Fricker, Ella Jae, Oliver Mills, and The Fitzy Twins features as roving reporters. Witty and relatable takes on Aussie social tropes star.

The campaign includes a digital-focused media plan covering TikTok, YouTube, Spotify, and Meta, to reach its target audiences across Australia.

The campaign launch coincides with dating ‘peak season’, the period from the end of December until Valentine’s Day. On Tinder, there are 2.1 million more messages sent per day and 298.4 million more ‘Likes’ per day1 during this period compared to the yearly average. The busiest day of the year, known as “Dating Sunday,” fell on January 5, 2025, when Tinder historically experiences a 15% spike in global ‘Likes’ and 20% more messages sent compared to the rest of the year.