UK cash management service, Insignis, is calling time on passive savings with an unignorable new creative campaign, Don’t sit on it, Insignis it, featuring the world’s most dangerous chair, created by London agency, Uncharted Studio.
The centre of the campaign is a highly crafted chair made of money and menace, a sculptural metaphor for the risk of holding onto cash without a strategy, targeting those with more than £100,000 in cash savings with one clear message – if your money isn’t working for you, you’re losing out.
The chair fronts a campaign covering national press, digital, out of home and direct mail, with live brand activations to follow throughout 2025. In each creative execution, the danger of sitting on your cash is brought vividly to life through a series of striking chairs – featuring snakes, spikes and teeth – each one an uncomfortable reminder of what’s at stake.
The press campaign appears across The Economist, FT How to Spend It, The Economist, The Spectator, The Sunday Times Magazine, Investors’ Chronicle and The Week, alongside prominent OOH placements in key London stations including Canary Wharf, Bank and Liverpool Street.
“This campaign is about showing the cost of doing nothing in the most visceral way we could,” stated Abba Newbery, chief marketing officer at Insignis. “For an advised client or a finance director holding £750k in cash, the potential missed opportunity is real. That could be a new agency hire, a not-for-profit community project, seven days of word-class recording studio time. The potential to gain over £32,000 of projected interest in one year by accessing more competitive rates is just an unignorable amount of money.”
The creative is the start of a wider brand refresh developed with Uncharted. The new identity which drops “Cash” from the company’s name, reflects Insignis’ broadened offering including pensions (now live on the platform) and ISAs later this year. Visually, it trades corporate coldness for understated craft, designed to resonate with a discerning audience.
“We want Insignis to feel more like a members’ club than a bank,” Newbery added. “Smart cash management deserves a smarter brand – one that’s premium, modern and intentional, built for people and businesses who expect more from both their money and those they choose to manage it.”
Laura Jordan Bambach, Chief Creative Officer at Uncharted, commented, “We’ve evolved the brand and created a distinctive brand platform that influences how Insignis shows up everywhere – now and in the future. Our Uncharted model brings together global talent and technology to get to more interesting and culturally resonant ideas, that work. This ferocious campaign proves that creative bravery and emotional impact can thrive in a sector often ruled by rational messaging.”
Credits:
Creative Agency: Uncharted
Chief Creative Officer: Laura Jordan Bambach
Chief Strategy Officer: Fern Miller
Creative Team: Natasha Tirtabrata & Moza Afriza
Creative Director: Jesse Little
Design Director: Kerry Roper
Designer: Aidan Lee
3D & CG Artist: Charlie Jeffries @ EverythingMoves
Motion Design: Tobi Adeyemi
Producer: Jennifer Gillen
Prop Maker: SOWOW
PR & Communications: Woodrow
