Uncommon co-founds Sex Brand Life is busy, crowded, hectic, exhausting. Sex is dying. For the first time in history, we’re having sex less than once a week. The busyness of modern life, dating apps, social media, exposure to porn and societal pressures have taken their toll. The biggest problem of our time is the death of our oldest pleasure.
This Valentine’s Day, Uncommon Creative Studio has co-launched a sexual wellness brand, Sex Brand, a brand that’s on a mission to save sex with openness, confidence and education that teaches great sex as well as safe sex. “Because the more sex we have, the happier we get. And the better our sex, the closer we become,” Sex Brand states.
Its foundation product is a sustainable condom made from regenerative rubber. Sex can also save the world. Sex brand’s SECONDSKIN condom is 34% thinner than a standard condom and made using a bio-mimetic lubricated rubber that mimics the pleasure of a real skin feel. Not only do they feel good, they do good for the planet and vulnerable communities. The vegan condoms are available on subscription and made using a pioneering and fully transparent sustainable source of rubber, part of the Regenerative Rubber Initiative and will feature the UK’s first-ever fully recyclable PET condom foil.
Plus for every million condoms sold, Sex Brand will donate a million more to address the 27% supply shortfall in Uganda in partnership with NGO’s SafeHands and Reproductive Health Uganda. Condom distribution remains inconsistent and unaffordable across the country, with large discrepancies outside urban settings. While teen pregnancy and HIV prevalence stand high, current condom use is estimated at 44% for adolescent girls 15–19 years old. There is a high unmet need for contraception for all women of reproductive age (20.4% of the population).
Jack Gove, SEX BRAND founder, stated, “We see a huge gap in the market for a brand to step in and actually stand up for sex and pleasure. Almost a quarter of 18–30 year olds have not had sex in the last 12 months, due to porn, digital distraction and a hundred other things. We want an impactful brand that encourages young people to feel positive and excited about sex again.”
Nils Leonard, Uncommon co-founder, added, “Porn has never been so readily available, dating apps are actually pulling us apart, not together — we have literally lost the ability to speak to each other in bars — it’s insane. Sex Brand is here to help stop the death of sex and have a meaningful impact on the world too. We set-up Uncommon to create brands people wish existed and this aims to do just that.”
The company which has raised £500k+ to date was founded by experienced entrepreneurs Jack Gove and Tom Salvat and is co-created with Uncommon Creative Studio. Sex Brand will be extending its product range in the coming months with an ultra-hydrating, nourishing hyaluronic lube and a versatile vibrator designed to be used alone or with couples.
