UNSW has become Australia’s Global University in The Hallway’s able hands. The Hallway is now the university’s lead creative agency and has created and integrated UNSW’s new brand positioning across into all university communications and strategic plans.

The Hallway also created UNSW’s new campaign, UNSW World Changers, which celebrated the inspiring and internationally important work coming out of UNSW – work that includes a bionic eye implant, water purification research and innovations in emergency housing. The campaign asked prospective students how they could contribute to UNSW’s culture of innovation, in the process becoming a #unswworldchanger.

The print, outdoor, digital and social campaign was supported by a programmatic recruitment campaign that helped UNSW surpass The University of Sydney as the number one preference within UAC for prospective university students.

The Hallway’s chief executive officer, Jules Hall, commented, “At The Hallway, we’re passionate about investing in, and fostering creativity, particularly trans-disciplinary creativity. UNSW shares this commitment to new and creative approaches to education and research, balancing real world innovation with the purely academic. This is a motivating and noble outlook and we are excited about helping bring UNSW’s ambitious goals to fruition.”

Sue-Anne Chew, UNSW director of marketing and communications, added, “We are delighted to be working with The Hallway. Their work strongly reinforces our vision and resonates with both future and current students and we are already seeing unprecedented results.”

Credits:
Illustration: Cream