Here’s a series to counter stereotypes with reality. To defy disdain for age. To show that experience is not a hindrance.

Standing up as a female with experience is brave in this industry. Why? Belinda Bradley, executive producer of Film Construction, saw beyond all that when she signed Michele. “Michele is a creative force of nature, swirling with energy, innovation, and enthusiasm that surpasses many of her younger counterparts. Her cumulative knowledge and experience make her a precious asset for any project. She is always thinking and pushing boundaries, inspiring me and the other filmmakers and photographers on our roster.” 

What is it about photography and directing that gets you up in the morning?

Michele Aboud: Both photography and directing fuel my sense of purpose, demanding discipline for continuous creative growth. Simultaneously, an insatiable curiosity drives me to explore anything that piques my interest, fostering an ongoing journey of discovery. Despite evolving confidence over the years, each project presents new challenges that may test any sense of comfort and familiarity at times.

Freelance is hard. What challenges have you had to conquer in your career? What has helped?

Michele Aboud: When I embarked on my journey in advertising, female photographers were a rarity (Read: non-existent) in Sydney. Determined, I envisioned reshaping the conventional image of adland. It was a time dominated by agencies like Singletons and George Patterson, embodying a genuine camaraderie epitomised by figures like Paul Hogan. Fortunately, there were fellow creatives who embraced a more esoteric vision of advertising. I was fully supported by talented art directors and writers, both male and female.

I’ve had the privilege of working with exceptional agents, producers, stylists, makeup artists, and assistants. Not to mention the wonderful studios around town. 

Each of them has contributed significantly to the creation of timeless images.

How has the job of photography changed during your career? What have you used to adapt? 

Michele Aboud: One word: Digitalisation.

Years devoted to refining film techniques swiftly transitioned into a new paradigm, yet the fundamentals of photography remain steadfast: physics, light, and the artistry of composition. Talent before the lens still must deliver a captivating performance.

Today, clients play an integral role in the process, forging a distinct dynamic within the shoot. Gone are the days of the mysterious “black box” camera and film, it has now faded into memory on most shoots.

How did you conquer directing? What did you have to overcome?

Michele Aboud: What did I have to overcome, good question!

I had to rediscover my voice once more, this time in a new craft. Directing, though related to photography, is distinctly different. While photographers are driven by narrative and aesthetics, capturing everything in a decisive moment, directing is a realm of storytelling, rhythm, editing cuts, soundscapes, music selection, grading (that’s a bit of a natural leaning) performance, blocking, and beyond.

I’ve recently wrapped up a stunning shoot in Tasmania, spotlighting a perfumer. This project truly allowed my creative voice to shine. Shooting on location during the magic hour of dawn and dusk was a luxury that amplified the beauty of the scenes captured.

What are you most proud of?

When reflecting on what I’m most proud of, a few achievements stand out. 

Firstly, I cherish a timeless portrait of the elegant Cate Blanchett, which she herself admired – a truly cool moment.

Secondly, my short film. A Close Shave, set in a barbershop, has garnered recognition, being accepted into over 14 film festivals and winning accolades in Paris and Las Vegas. Lastly, being featured in the 20th Julia Margaret Cameron Award Exhibition in Barcelona with two images, the portrait of Cate Blanchett and a captivating portrayal of Daniel, a waiter I encountered in a Surry Hills café, holds special significance.

In the immortal words of Homer Simpson to Marge, “I want to live, Marge… I want to live.” And in the journey of my life, I continue to live and learn.