Two prehistoric humans bet shells on whether or not the “Volcano God” will exterminate them. Two ancient Greeks bet drachmas on whether one’s home-made wings will allow him to fly. Betting is in our blood, says, Polish betting agency, Betclic.

180heartbeats + JUNG v MATT has turned that into a fun campaign, Betting Since Forever, which shows that betting is entertainment for everyone. We’ve been doing it since the dawn of time. The campaign targets new users, and primarily the most competitive category of human beings, young adults. The film was directed by Maciej Kowalczuk and produced by F25 Production House, with post-production by Xantus.  

“The common betting narrative is always associated with sports,” explained Bartłomiej Płoskonka, country manager from Betclic. “We figured stepping outside would allow us to stand out. That is why we were looking for an idea that would push us into new directions. We wanted to show that online sports betting is an everyday activity. Of course, many are motivated by the appeal of winning money with a few clicks but betting also allows people to experience emotions and be part of a larger community.”

Michał Sęk creative director at 180heartbeats + Jung v Matt, added, “Proposing the idea, we wanted to remind people that betting is something natural. Humankind has rivalry in its blood, and therefore betting. We were doing it before money was invented. Often it’s not about material winnings, but a sense of commitment to what we care about. In our campaign, we told the story of betting from the perspective of two friends. Regardless of the era, they both compete through betting while having fun at the same time.”

Betting Since Forever is running nationally in Poland on TV (Polsat, TVN and TVP stations among others), and online, supported by pro-sales activations and OOH. 

Media was planned and bought by Star Media.