When I was an agency creative, my art director and I “won” the title, the Space Cadets. Not because we were vacuous. Because we weren’t. We were the only girls in the creative department. That …
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Who's doing what in the world of commercial creativity.
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Rebellious, defiant, empowered. Deutsche Telekom inspires Gen Z to reclaim their agency and personal identity in an age of constant content overwhelm and online expectations in a gutsy campaign, Not a Passenger, by INGO. Wet Leg …
It was June and DEPT® delivered, We The Believers, for Betfred, a hugely emotive anthem to the optimism, rituals, and unwavering confidence that define football fandom in the UK ahead of the biggest tournament of …
4Creative & Channel 4: How would people cope after the apocalypse? (Humanity may well be doomed)
August 22, 2026
Not the usual reality show promo, but you wouldn’t expect less from 4Creative. Channel 4’s in-house agency has created three comedic films to promote new show, Apocalypse, launching in September, that explores how 16 ordinary …
Four Audi e-tron cars have developed wicked personalities, evading security in a coordinated mission to get onto the Silverstone racetrack. BBH London’s 90-seconds of suspense and mischief draws attention to Audi features and separates the …
Apple Marcom: 11 music videos in 4 days. How did Jungle do it?
August 21, 2026
Following a series of back-to-school videos for Mac by TBWA\Media Arts Lab with winning Gen Z understanding, Apple Creator Studio has teamed up with British electronic group, Jungle, to wow young hearts and minds in …
T&P & Toyota Hilux: When you’re the world’s toughest pickup you don’t boast, you warn
August 21, 2026
When your pickup is famous for surviving polar expeditions and Top Gear demolition tests, you don't need another ad boasting about how tough it is. The Toyota Hilux, Europe’s most indestructible pickup, has a sense of humour …
Uncommon New York: Spotify places users playlist names where they take on new meanings
August 21, 2026
Uncommon New York and Spotify are turning real users’ playlists into headlines. The OOH series, Playlist It, is running across NYC, Miami and Los Angeles, strategically placing the playlist headlines in places that give them …
Valerie Madon joins Fabulate as director of creative strategy
August 21, 2026
Valerie Madon left McCann Worldgroup Singapore in March after nearly three years as CCO. Now she has joined AI platform for creator marketing, Fabulate, as director of creative strategy for Southeast Asia, Japan, and South …
Life gets really complicated when bubs start arriving. Even a simple holiday is an exercise requiring organisational capabilities equal to a military operation. But that’s not what always happens. And DoorDash has stepped in as …
F5 Shanghai: China Mobile’s 10086 hotline rewrites Qixi Festival’s tragic romantic legend for today
August 20, 2026
The Chinese Qixi Festival symbolises reunion, telling the ancient romantic myth of two lovers, Niulang (the cowherd) and Zhinü (the weaver girl), who fell in love, married, and had two children before being separated across …
Hello & Audible: Jennifer Coolidge’s chaotic Bondi Beach supermarket shopping makes the news
August 20, 2026
A few weeks ago, Jennifer Coolidge was spotted doing supermarket shopping at Bondi Beach, and then wheeling the bright orange trolley along Campbell Parade. Coolidge’s signature vagueness (including tossing her items across the trolley and …