Westpac is winning the hearts and minds of teens by recognising that they’re feeling the same cost of living pressures as everyone else – and doing something practical to help. Making that help promise teen-friendly …
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Who's doing what in the world of commercial creativity.
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Arts & Sciences: If the content teens see online today was suggested viewing in a ’90s video store…?
June 15, 2026
The Australia Government introduced a minimum age of 16 for social media accounts in December last year. The UK Government is currently debating the same policy. Its consultation process on raising the minimum age for …
David Tan spent nearly thirteen years at Leo Kuala Lumpur before he joined 72andSunny Singapore in 2025. He returns now to Publicis and Malaysia as creative lead at Publicis Chemistry Malaysia. He adds his deep creative …
Wieden+Kennedy: Nike takes a glorious, uplifting NBA break from its universe of football
June 15, 2026
Nike took time out over the weekend from filling the universe with football ahead of the World Cup, to remind people that it's there for all sports. Ironically, of the dozens of World Cup month …
Taylor Herring: Aldi parodies luxury fragrance advertising perfectly & there’s a twist
June 13, 2026
Aldi commissioned research found that 67% of Brits believe cheaper perfumes and aftershaves smell better than luxury originals, and 57% say they’ve received more compliments wearing affordable fragrances than designer scents. And 32% say they have bought a …
Canada has a reputation for being welcoming. Canadians have a reputation for being nice. But the World Cup is competitive, and Nike Canada is letting people know that Canada is out to win in its …
It’s Vodafone’s 25th anniversary and rather than boasting about its advancements, Folk VML has given Vodafone a nostalgic trip back through time. The hero commercial takes a warm and humorous look at the changing technology, culture and …
The Midnight Club: A party-crashing crab & a merman in a bath make Jägermeister Orange unforgettable
June 13, 2026
Oddball humour in an alcohol campaign? That stands out. The classic party scene is still there – after all, Jägermeister is the party drink. But agency, The Midnight Club, has found a way into Gen …
Timothée Chalamet stars in yet another advertising campaign, this time by indie agency, es muy good, for Kalshi, the global predictions market for trading the future. And it’s a wild ride - an oddball trio of films that are more …
Robot&Partners: The Ecuadorian Football Federation announces its national team through its national “team”
June 13, 2026
This World Cup holds a dimension that no other tournament has ever given Ecuador. For the first time, the World Cup will be contested in North American territory - the United States, Canada, and Mexico …
Mercado McCann & energy company, YPF: Leo Messi & Rodrigo De Paul make fandom a two-way thing
June 13, 2026
A heartstring tugger by Mercado McCann and Argetnine energy company, YPF (Yacimientos Petrolíferos Fiscales S.A) - all the way to the dramatic music underscoring it. The film juxtaposes parallel comments of appreciation by Argentine fans …
BBDO Bangkok & WildAid make social media challenges to shark fin consumption the stars in their campaign
June 12, 2026
Shark fin soup is a traditional dish in China, Taiwan, and Hong Kong and widely eaten in Southeast Asian countries with large Chinese populations, such as Singapore, Malaysia, Vietnam, and Thailand. In Thailand, it is a …