Why drive a huge SUV? It had to be pointed out and Special has used its creative verve to make it stick. The campaign for Honda’s "perfectly city-sized SUV" the ZR-V, is a smart antidote …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
ARK: loveholidays creates wanderlust with crisps
July 3, 2026
Travel brand campaigns are usually all about the joy of either travel or cheaper costs. This one, by ARK for for loveholidays, is all about the joy of crisps. On Thursday, July 4, the agency …
Rainbow Lobster’s 600K Network: Beyond the Cannes Grand Prix for Good & Dan Wieden Titanium Lion win
July 3, 2026
600K Network by Rainbow Lobster, winner of both the Grand Prix for Good and the Dan Wieden Titanium Lion at Cannes Lions this year, exemplifies the creative collective’s belief that creativity can do more than …
Saatchi & Saatchi NZ & Doc Edge Festival: Swap your screen time for screen time discounts
July 3, 2026
An algorithm telling you what to watch? F#&K the Algorithm. Saatchi & Saatchi NZ, together with Publicis Production ANZ, are challenging the power of algorithms in a campaign for the 2026 Oscar-qualifying Doc Edge Festival, …
92% of people will silently disengage when brand believability is lost. That’s a blind spot that could drastically impact revenue. A blind spot because it’s being overlooked. Relying on negative comments is a red herring. …
The Epica Awards has launched a call for entries campaign featuring an “awards survival kit” for…other awards… …that highlights its distinctive journalists only jury. Everyone knows that if you’re on the jury of a major awards …
New business wins for Orphan & Clemenger BBDO
July 2, 2026
Cerebral Palsy Alliance has appointed Orphan as creative partner, and Stan has appointed Clemenger BBDO. Cerebral Palsy Alliance has chosen independent agency Orphan as its new creative partner for the global launch of a new evidence-based …
Bear Meets Eagle on Fire: Didn’t know Telstra’s payphones are free? Now you can’t ignore it
July 2, 2026
Telstra made all standard local and national calls free from its payphones in 2021. There are still very many people who don’t realise this. So Bear Meets Eagle On Fire made it unignorable, with over 30 …
adam&eve\TBWA: Marmite releases WeMite travel jars in sizes matching fans’ optimism for England’s chances
July 2, 2026
From emergency tea bags to favourite biscuits, Brits have been long known for taking their home comforts abroad. So this summer, Marmite is changing its name to WeMite and releasing special edition jars for travelling …
LEGO Shanghai: The OOH construction manuals for one of the world’s most exclusive hypercars
July 2, 2026
How did they make that? LEGO doesn’t only inspire imaginative play, it also inspires awe. The brand’s most recent launch in China is the LEGO Technic Koenigsegg Sadair’s Spear. With only 30 road-legal examples ever …
Forsman & Bodenfors turns farming game, Hay Day, into a global stage for emerging music artists
July 2, 2026
Forsman & Bodenfors has launched its first campaign as newly appointed global creative lead for Supercell mobile game, Hay Day. The campaign is a two-week virtual music festival that turned the farming game, and its …
IBM leaves Ogilvy for Stagwell
July 2, 2026
IBM has appointed Stagwell as its new lead creative partner, ending a 32-year relationship with WWP agency, Ogilvy. Ogilvy declined to participate in the review. Code and Theory and Anomaly will manage the account jointly …