Grand Frais and Rosa Paris are aiming for the popularity trifecta. Their two previous TVCs have ranked Top 6 and Top 4 among the French people’s favourite ads. The new commercial stars Kad Merad, one …
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Who's doing what in the world of commercial creativity.
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When it comes to campaigns that get masses of people talking, this one stars. The Hawkstone Farmers Choir, a group of 34 genuine, working farmers, was crowned the winner of the latest series of ITV’s …
What happens in a digital world when, in the analogue one, the landline phone rings? DDB Athens has turned that idea into an absurdly humorous commercial to launch – yes, a landline phone service. DEI, …
Wes Hawes joins Outside In as creative partner
June 3, 2026
Wes Hawes has joined creative-ed specialist agency, Outside In as creative partner. The ex-72andSunny CCO joins as the agency enters its second year. Outside In was founded by Grace Leat, Jacque Kelly and Lucie de La …
Javier Campopiano left Omnicom a few days ago. It has now been announced that he is joining Publicis Groupe as chief creative officer for Leo Americas and Iberia. Campopiano had been global chief creative officer, …
The Gerety Awards jury sessions have begun across 15 cities worldwide. This year, more than 260 judges from over 50 countries will take part in the Gerety Awards, bringing together some of the most respected …
Dirt (aka Dirtverse), the female-led creative collective with the name you are unlikely to gloss over has built the full creative architecture for Bace, a global fitness platform ideated by creator and fitness entrepreneur, Nicole …
The Or: Lime turns promo codes into safety pledges
June 3, 2026
Lime has released a series of promo codes. The benefit is safety. Promise Codes, created by The Or, plays with the idea of the promo code, rewarding its riders with free ride minutes in exchange for typing …
Nike’s World Cup campaign intends make a big impact with a lot of little noises throughout the world. This one, Can’t Tame Us, is a first for Chelsea FC, a series of “spotted in the …
NoA Åkestam Holst: IKEA puts chairs in Sweden’s sunniest square metre for summer basking
June 2, 2026
Summer has arrived in Sweden. And when you’ve just lived through months of wintry darkness, sunshine is something to be indulged. If you can grab it. The Swedish summer isn’t sun-drenched as much as it’s sun-dappled. So …
There have been many OOH campaigns throughout the world using McDonald’s incredibly well-known visual identity. None as pared down as this one. The ultimate demonstration of McDonald’s place in culture comes from Akcelo for Macca’s Australia. …
Howatson+Company wins CommBank
June 2, 2026
Commonwealth Bank has appointed Howatson+Company as its new external creative agency partner following a competitive pitch process. Howatson+Company will work alongside the CommBank's in-house agency team to lead brand strategy and creative direction, while partnering closely …