“Something that all of us can relate to” has earned Tosh.O’s executive producer US$1m and a year’s job at Universal Pictures.
Perhaps the army of mums who complain to the world’s advertising standards boards were doing something else during the Super Bowl broadcast. Middle Seat was voted Doritos Crash the Super Bowl winner.
Scott Zabielski wanted to create “something that all of us can relate to” – not wanting to sit next to a mum and her bub on an airplane. He achieved it for US$2,000 and won US$1 million back when Middle Seat was voted the winner of Doritos Crash the Super Bowl. The director and executive producer of Tosh.O on Comedy Central has also won a one year job at Universal Pictures. And 110 million viewers saw his ad.
Zabielski used that tried-and-true award winning formula to create his ad – his own experience. He is the father of a fourteen month old boy.
To film the ad, he was able to rent out the set of an airplane interior in a warehouse in Los Angeles, where he lives. Zabielski played the part of the passenger and his son, the baby:
Nearly 4,900 contestants participated in this year’s Doritos contest.
Canadian twins, Graham and Nelson Talbot, won the second place prize of US$50,000 with When Pigs Fly, which also aired during the big game.
The Talbots’ ad cost just US$1,200 to make, despite the scene in which a pig is propelled through the air by a mini rocket.
Nearly 4,900 contestants participated in this year’s Doritos contest. The eight other finalists, including Aussie filmmaker, Armand de Saint-Salvy with Manchild, collected US$25,000 each, and were flown to the Super Bowl by PepsiCo.
