The ANDY Awards has announced this year’s winners. VMLY&R Poland has taking top honours with The Last Ever Issue for Gazeta.pl, and BNP Paribas, Mastercard winning The Best in Show or GRANDY, as well as awards in Bravery, Craft, Idea & Reset
- The Last Ever Issue started a nationwide debate about gender inequality in Poland by buying the country’s oldest and most iconic porn magazine. Before shutting it down on International Women’s Day, the Last Ever Issue was filled with empowering content and progressive narratives of femininity.
- The Richard T. O’Reilly Award for Outstanding Public Service was won by BBDO New York for Back to School Essentials. It won awards in Idea, Social & Good.
BBDO NY & Sandy Hook Promise: The most shocking back-to-school essentials
- The Top Bravery Award, which is annually awarded to a marketer for supporting innovative and courageous work, was won by Ingo, David & Publicis for Burger King’s Moldy Whopper. It also won awards in Bravery, Craft, Idea & The Pop Choice Andy.
- Omnicom was named Agency Group of the Year with a total of 28 awards. IPG was the show’s second-largest winner with 25 awards.
- Goodby Silverstein & Partners and TBWA\Media Arts Lab tied with the most awards of all the agencies. GS&P’s won Awards for Xfinity (Idea & Craft), Doritos (Bravery & Craft), The Dali Museum (Craft & Idea) & Daughters of the Evolution (Craft & Idea).
- All of TBWA\Media Arts Lab’s awards were for Apple – 7 for Craft and 1 for Idea
- FCB won the most awards of all the networks.
The Glenn C. Smith Award, the Best in Show in the Student Competition, was won by Argentinian and German students studying at Filmakademie Baden-Wuerttemberg for The Decision. This campaign addressed organ donation awareness and encouraged viewers to examine their own feelings toward making the choice to be a donor. The award includes a $10,000 ANDY AWARDS scholarship.
This year The ANDY Awards brought people together at a distance, to vote for the Pop Choice ANDY, the first award show distinction to be decided on Instagram Stories. The award was won by INGO, David, Publicis and Burger King for Moldy Whopper.
“We wanted to give the advertising community and the general public the opportunity to vote, ultimately giving viewers a voice in a typically closed off juror deliberation – providing them with a platform to contribute to the conversation,” said Gina Grillo, president and chief executive officer of The Advertising Club of New York and The International ANDY Awards. “Now, more than ever, this offering is especially important as we seek new and innovative ways to stay connected.”
View the full list of winners here.
