Who's doing what in the world of commercial creativity.
How do you make a hotel feel like home? Sheraton’s Goodnight Moon campaign is a hugely appealing attempt. The hero commercial uses the famous children’s poem by Margaret Wise Brown to describe the hotel’s features …
Kellogg’s Froot Loops has been name-dropped in more than 1,000 hip-hop tracks across generations? Having a place in hip-hop culture is an asset with power, and in an age of “functional” and “wellbeing” breakfast cereals …
Aldi encourages Australia to let loose this Christmas in its campaign by BMF – because with Aldi’s prices you can. ALDI Australia marketing director Jenny Melhuish, explained that Aldi is making it, "easier than ever for …
The jokes will make you cringe, but the mnemonic is unignorable. Special is using the Uber Eats ding dong chime again as a censor to bleep out the spontaneous expletives that slip out when Aussies …
Coca-Cola is certainly stubborn. After triggering a deluge of backlash last year, for using AI to create a reimagined version of its 1995 Holidays are Coming commercial, the brand has created its 2025 reimagined Holidays …
It’s the end of a hard year and three big UK brands are fishing in the pond of creative agencies to see what else is out there. IKEA put its US creative business into review in …
Don’t Panic creates arresting cause commercials. Not just one or two, but dozens over the years. So many different ideas for the same purpose. All hitting the sweet spot of emotional impact. That’s a remarkable …
It’s the 50th anniversary of Mr. Submarine, a classic Chicago-based sub sandwich chain. So Quality Meats has created 50 commercials to celebrate. Why 50? “Creating 50 commercials for Mr. Submarine’s 50th anniversary was an extremely dumb …
It has been a big week for Kevin the Carrot. On Tuesday he proposed to Katie, in Love Actually fashion. https://www.youtube.com/watch?v=nucvG90k16U …and wedding plans are underway. But as we all know by now – this is Kevin’s …
Burberry’s Christmas commercial, Twas the knight before…, is all about a very ordinary Christmas Eve party… …except that the host is Jennfier Saunders and the guests are stars. It’s also a showcase of Burberry gift suggestions. Seen in …
Meatloaf has never been considered sexy. It’s comforting and thrifty, old-fashioned family food. But now it is making a play to be hot right now and sexy, thanks to some smart creative thinking by agency, …
Culture leads the campaign by Publics Conseil and Renault for the 2025 Twingo. The agency has taken hold of an asset that became part of everyday conversations about the car and gave it a personality. …