Who's doing what in the world of commercial creativity.
As UEFA EURO 2024 begins and fans wonder about the mystery of sporting genius, Nike and Wieden + Kennedy London propose that it’s madness - obsession, superstitions, extreme health and …
How’s this for power in a call to action? “If all of us, undecided, decided to use our vote, we’ll be the ones to swing the vote and change the …
Decathlon’s inventive approach has created the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. AMV BBDO’s inventive approach has launched the wetsuit …
Of the hundred and two campaigns in the world for telcos, there is none like this. Serviceplan Bubble and O2 have captured the world’s attention by documenting Sebastian Steudtner as …
McCann Latin America has high hopes for Cannes. Mercado McCann’s Hotel La Argentina has already won Best of Show at the NYF International Advertising Awards. The work it has submitted reflect …
The 2024 APAC Effie Awards has reached finalists stage after two rounds of judging by 120 judges. India leads the shortlist with 47 finalists. Australia and New Zealand have 19 each. …
Pizza is fun food and Havas Malaysia is helping Domino’s to deliver loads of fun for the chain’s new super-loaded pizzas (150% more pepperoni). The campaign began with a billboard on …
At the end of a week of unbranded pro-chicken “lobbying”, the UK (those who hadn’t guessed) discovered that they had been witnessing the beginning of KFC’s biggest-ever UK brand campaign, …
How could The Kraft Heinz Not Company (NotCo) show that its plant-based cheeses, NotCheese, is great? In a comparative test with real cheese, of course. And who would be the …
With winning medals and world fame embedded in culture ahead of the UEFA Euro 2024 and Paris Olympics, adidas is focussed right now on encouraging young footballers to handle pressure …
Of all The Beatles’ songs, Hey Jude, is the one that touches hearts. Adidas has used its emotive powers, and the message, Hey Jude, You Got This, in a film …
Australia humour is rarely sophisticated, but it often comes from very human Aussie truths. Aussies are good at laughing at themselves. DDB Melbourne has gifted that humour to British Paints …