Inflation is ruining summer fun in the northern hemisphere. Everything is more and more expensive, and when concert ticket prices skyrocket, fun plummets. This summer in Canada, Coors Light wants …
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Blog Archives
Is Oscar Mayer’s unique 12-hour Thick-Cut Bacon-smoking process interesting enough to cut-through ad clutter? Johannes Leonardo has made that happen using the brand’s signature humour. In the campaign’s two ads, …
BRAND EXPERIENCE & ACTIVATION 221 entries have been shortlisted in Brand Experience & Activation. The finalists are widely spread by country and genre – from heartstring tugging to hilarious. DM9 Sao Paulo’s …
It’s Cannes Lions time again. For the hand-picked in the industry, there’s sunscreen, sunglasses and retro sneakers to wear, champagne to sip on la Croisette, parties to attend, the Festival …
Odd, of course, is a double entendre. The jobs are unusual and possibly fascinating. A sampling of the jobs on offer includes Wombat Walker, Oyster Organiser and Wine Whisperer (full …
Kids are exposed to all sorts of messages – some good, some bad, some insidiously dangerous. The dangerous messages are not always pornographic or violent. They are also ingrained societal …
Special wins IGA
June 17, 2024
IGA (Independent Grocers of Australia) has appointed Special as its agency of record working across brand strategy and design, advertising and communications following a competitive pitch led by TrinityP3. The IGA …
Cannes shortlists: PR and Social & Influencer
June 17, 2024
PR 156 entries were shortlisted in PR, with finalists spread across the planet – from Ecuador to Chile, Ukriane to South Korea. Australia has a healthy 10 finalists, including finalists each for …
Cannes shortlists: Industry Craft, Direct, Design, Digital Craft, Entertainment (incl Sport, Gaming & Music), & Media
June 17, 2024
INDUSTRY CRAFT 101 entries have been shortlisted in Industry Craft. Saatchi & Saatchi ME Dubai has four for its campaign for bookseller, Kinokuniya. Leo Burnett Dubai has eight for its campaign …
PRINT & PUBLISHING 85 entries have been shortlisted in Print & Publishing. In Consumer Goods, TBWA\China Shanghai has four for its Yoga Village_Table Top campaign and LOLA MullenLowe has five for its …
FILM CRAFT The US dominates the Cannes Lions shortlist for Film Craft, with 72 of the 155 finalists – some shared with other countries – Italy, Mexico, Japan, The UK & …
Ad Council & Campbell Ewald’s Father’s Day #Dadication encourages dads to be present in kids’ lives
June 16, 2024
Dad jokes have tended to feature in Father’s Day greetings in societies that are only just beginning to understand and prioritise the input of dads into children’s lives. Ad Council’s …