INDUSTRY CRAFT

101 entries have been shortlisted in Industry Craft. Saatchi & Saatchi ME Dubai has four for its campaign for bookseller, Kinokuniya. Leo Burnett Dubai has eight for its campaign for NBA. VML New York, Kansas City & Sao Paulo have five for their Coca-Cola campaign.

Australia has four finalists:

• Ogilvy Australia has 2 finalists, 1 for football Australia’s ‘Til it’s Done and 1 for Dove ‘s 10 vs 10
• Leo Burnett Australia has 1 finalist for Johnnie Walker’s In Her Boots
• Clemenger BBDO has 1 finalist for Department of Transport and Planning’s Hi-vis Humanity

DIRECT

A massive 204 entries have been shortlisted in Direct, with entries spread across the globe from Kazakhstan to Poland, from Mexico to Peru.

Australia has five finalists:

• CHEP Network has 2 finalists for School 4 Strike’s Doctor’s Certificate, that provided Australian schoolchildren with its own version of the doctor’s certificate required for absence from school, signed by prominent climate PhDs, so they could support the School Strike 4 Climate (SS4C) in November last year.
• The Monkeys has 1 finalist for Telstra’s Hello Christmas
• M&C Saatchi has 1 finalist for Minder Foundation’s The Plastic Forecast
• DDB Australia & adam&eveDDB London has 1 finalist for McDonald’s The Original Mouthful.

DESIGN

101 entries were received in Design. And again, the finalist were widely spread by country.

Australia has just one finalist:

The Hallway received 1 finalists for The Cardboard Cake for Coeliac-Australia x Wholegrain Bakery.

DIGITAL CRAFT

55 entries have been shortlisted in Digital Craft. Yes, the US dominates with 27 of those finalist, two shared with nethelrands and 1 shared with Canada and another in which Serviceplan Munich was the lead agency with L&C New York.

Australia has two finalists, both by M&C Saatchi for The Plastic Forecast for Minderoo Foundation.

ENTERTAINMENT

71 entries have been shortlisted in Entertainment. Awards favourites, Michael Cerave by Ogilvy PR new York for Cerave Moisturising Cream, Marcel’s WoMEN’s Football for Orange & Lay’s Chip Cam by SNAP Global Buenos Aires are included.

Australia has two finalists, both by The Monkeys for Sydney Opera House Play it Safe.

Download the full shortlists for Entertainment for Sport:

Of the 65 finalists, Australia has 3: Ogilvy Australia has 2 for Football Australia Til It’s Done. The Monkeys has 1 for for Victoria Bitter England Bitter.

… and Entertainment for Music:

From a shortlist of 50, Australia has 1: The Monkeys’ Play it Safe for Sydney Opera House, with MassiveMusic and Turning Studios.

In Entertainment for Gaming, there are 45 finalists. McCann’s The Everyday Tactician for Xbox has 4 finalists. LePub’s The Gaming Fridge for Heineken has 4. 72andSunny’s Diablo Anthem for Diablo has 3. Pepsico’s Dorito’s Silent: The World’s First AI Augmented Snack for Doritos has 3.

Australia has no finalists in Entertainment Lions for Gaming.

MEDIA:

192 entries have been shortlisted in Media.

Australia has two finalists:

• EssenceMediacom with agency, Ogilvy Australia, have 1 finalist for KFC’s Kentucky Fly Chicken
• Zee Feed Sydney with agency, Clemenger BBDO, have 1 finalist for Zee Feed’s Newsjacker.