BRAND EXPERIENCE & ACTIVATION

221 entries have been shortlisted in Brand Experience & Activation.

The finalists are widely spread by country and genre – from heartstring tugging to hilarious. DM9 Sao Paulo’s madcap Whopper Island for Burger King competes with DAVID Madrid’s inventive Ghost Campaign for Burger King and FP7 McCann clever Dubai’s After-Dinner Dinner for McDonald’s in Retail Promotions & Competitions, for example. LePub Milan & Publicis Dublin’s Pub Museums for Heineken competes with FCB New York’s Dreamcaster for Michelob in Cross-Platform Digital Experience.   

Australia has twelve finalists:

• VML has 4 for FitChix for Honest Egg Co.
• DDB Sydney has 1 for The Original Mouthful for McDonald’s with adam&eveDDB London
• CHEP Network has 2 for Climate Doctor’s Certificate for School Strike 4.
• DDB Melbourne has 1 for Mancestry for Movember, and another 1 for Taycan Arcade for Porsche Australia
• Special Australia has 3 for Shift 20 Initiative for Shift 20 Initiative

CREATIVE B2B

40 entries have been shortlisted in Creative B2B.

Magnetic Stories by Area 23, an IPG Health Network Company for Siemens Healthineers, continues its run of shortlisted places with 3. VML’s Thanks for Coke-Creating has 4. DAVID’s Meet Marina Prieto for JC Decaux also has 4. McCann Poland’s Room for Everyone has 3.

Australia has no finalists in Creative B2B

CREATIVE DATA

39 entries have been shortlisted in Creative Data.

Magnetic Stories and Room for Everyone have made it to the finals again. Serviceplan’s Animal Alerts for PetPace leads the shortlist with 3 finalists.

Australia has three finalists:

• DDB Sydney has 1 finalist for RooBadge for Volkswagen
• VML has 2 finalists for Rip Curl Virtual Pro.