Swiss telco, Sunrise, wants us to get off our phones. That advice comes in the form of a humorous 45-seconds, watching a young woman oblivious to sharing an elevator with …
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Blog Archives
TDC Ascenders 2024: 20 judges chosen, Australia’s Gemma O’Brien included
February 21, 2024
The Type Directors Club has selected 20 creatives from 12 countries jury for its global TDC Ascenders 2024 competition. Australian designer, Gemma O’Brien, is included. “Winning Ascenders in 2022 was a …
Camp Jefferson: If life is blah, Koodo brings a whole lotta happy
February 21, 2024
In a fully integrated campaign, the OOH is often an afterthought. The campaign film leads. Canadian agency, Camp Jefferson, has put the OOH first in its campaign for internet provider, …
CHEP: School Strike 4 Climate gives kids permission to take a sick day for a sick planet
February 20, 2024
It can’t be said too often. It is children who will bear the consequences of the climate change their parents and grandparents treated too lightly or ignored. School Strike 4 Climate …
Lola MullenLowe: Magnum finds summer for your winter pleasure
February 20, 2024
Magnum is bringing pleasure to winter. The campaign, Find Your Summer, by Lola MullenLowe leads with a sexy black & white film in which the cold weather months are transformed …
ex-Akkomplice ECD, Sara Oteri, to head up MullenLowe Perth creative team
February 20, 2024
303 MullenLowe Perth has hired creative talent, Sara Oteri, as executive creative director, effective immediately. Damian Royce, chief creative officer, Perth, is returning to Melbourne for family reasons at the end …
Big Tech, namely, X, Instagram and TikTok, are powerful. Sometimes they play loose and fast with those powers. This can lead people to be misled or manipulated. But on February …
Special: Smith’s asks Aussies to chip in & save its potato farms from the Motherworld
February 20, 2024
The Motherworld demands Earth hands over every potato on the planet. Special and Smith’s are taking the Rebel Moon experience out of screens and into the real world. Aussie snackers …
Innocean Berlin’s Capa vs War: War has been contemporary for too long
February 20, 2024
Is today’s state of war different to the dark past we recall with a shudder? 183 armed conflicts took place in 2023. Conflicts are spreading worldwide and hate is surging. A …
Publicis Groupe Australia has been appointed as a national strategic partner with Cancer Council on the Groupe's Working with Cancer initiative, that aims to build a supportive workplace for …
Biborg & Ubisoft: Take over the seas with Skull and Bones’ Ship’s Wheel Controller
February 20, 2024
Ubisoft’s new game, Skull and Bones, is something to get excited about. Not only because the pirate-themed game is action-adventure par excellence but also because it features a unique gamer …
BMF: Alinta gets real about sustainable energy’s path to the future
February 19, 2024
Greenwashing is an unfortunate feature of energy conversations, especially in Australia whose loudest voice, the government, is intractably slow to adapt to the planet’s needs. BMF and Buck have therefore given …