September is the month when everything to do with sport returns. UEFA Champions League, Formula One and many others.

It’s a time for sports fans when having a streaming subscription is a real asset. Let’s face it. When you really love sport, you hate to miss big moments.

And if you don’t? BETC points out that the options for those people can get a little crazy. Both films in its campaign bring humour in situations where sport passionates go above and beyond to catch themselves some sports on Canal+.

Humour. Malice. Absurdity. Passion. Cringe. Creepy. All in one.

Both films were directed by Sovage Production director, Hafid F. Benamar, and fit into the DNA of the CANAL+ brand, with its long history of humorous hyperbole.

Credits:

Client: Canal+
Client Team: Emilie Pietrini, Celine Pontygayot, Laurent Ferry, Brieuc Bascher

Ad Agency: BETC
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Nicolas Lautier
Copywriter: Adrian Skenderovic
Art Directors: David Derouet, Ulysse Lagriffoul
Strategic Planners: Sebastien Houdusse, Mia Assor
Creative Traffic: Nina De Wet
Account Management: Mathilde Lancon, Adrien Bletton, Tenee Diouf, Juliette Vigier
Music Creative Director: Adam Ghoubali
Artist: Cosmonexion
Head of TV Production: Karim Naceur
TV Producer: Leslie Levy

Production Company: Sovage
Director: Hafid F Benamar
Producer: Willy Morence
Sound Company: GUM
Sound Producer: Emma-Lou Jacono