DoorDash’s animatronic bags began delighting Aussies with their whimsical musings in September last year. The Bags campaign introduced a cast of animatronic delivery bags brought to life through practical puppetry …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Standout
Gen Z workers in China are struggling with burnout and anxiety, making the idea of quitting, switching careers, or starting over highly relatable. Fred & Farid China has “read the …
With the launch of the Kia PV5, its new electric van for logistics and commercial use, Kia could have followed the category playbook for B2B advertising. Show success. Show scale. …
The Stable’s Chats: What it took to reach the top
May 26, 2026
...and what it takes to be there. Junior creative to ECD, CCO or creative partner isn’t everyone’s destiny. Some burn out long before the reach the top layers. Some get …
Wolf BKK & Factory01: IngOn Herbal Soap’s humour owns Thailand’s almost-gone soap ritual
May 26, 2026
A unique feature of Thai culture, universal human truths and an absurdly funny metaphor blend together to imprint IngOn Herbal Soap in Thai life. The campaign by Wolf BKK and Factory01 …
The Newtons Laboratory & Protergia: The comedy short of the year, probably. Oh, and…it’s an ad
May 24, 2026
A wonderful story about roommates. It’s amusing with a dash of absurdity. Relatable with a dash of hyperbole. Warm and human. Magnificently crafted. Oh…and it’s a commercial. For an energy …
Here’s a truth that comes from real life knowledge. Creative professionals are drowning in distractions - relentless AI advancements, rising workloads, subscription overload, and fragmented creative tools. Finding a creative …
Mother New York & StreetEasy: Making New York home? Book its most famous institutions for 2046
May 21, 2026
Making New York home for good? Then be a New Yorker. Street Easy, Zillow’s real estate brand built for NYC, just pulled a wildcard for you. The brand is partnering with …
Animal testing is often hidden behind closed laboratory doors so it’s difficult for the public to truly grasp the suffering endured by millions of animals every year. PETA is making …
Porsche and Lola USA have launched 30-seconds of visual splendour in a history film that looks forward not just back. The magnificently-crafted film, marks the brand’s 75 years of motorsport …
Of all the commercials that have rewritten the traditional automotive playbook of late, this one by Wieden+Kennedy London for Ford deserves to be remembered (and no doubt, will). It’s a …
PETA UK has found a new way to be provocative in a ballsy campaign by agency, Samy Alliance, and production company, Contrario. The campaign promises “harder and longer erections” through veganism, …