Who's doing what in the world of commercial creativity.
Love a good drama? Modibodi and Howatson+Company are betting that Gen Z do, and they’ve placed theirs where Gen Z lives – TikTok. I’m Dying Inside is a modern period drama …
Like most countries in the world, America is grappling with a challenge to its love affair with meat. Meat production is also a major contributor to the growing climate crisis. …
Anyone else noticed how terrible "Futurists" are at their job? I’m including everyone who attempts to predict what’s next. Economists who say there’s no interest rate rise likely in the …
Wolk Bkk’s flair for absurd humour turns a food safety message for CP Foods into three-and-a-half minutes of mad movie adventure that anyone would love to watch. And there is …
Podcasts are thriving but for The Spinoff, digital publisher and publisher some of Aotearoa’s leading audio properties, the fact that there is still a large traditional media audience that isn’t …
Covid gave ad agencies a wonderful opportunity to create compelling advertising about vaccination. An opportunity to show off what creativity can do. So many of them failed the brief. And one …
On July 10, Vaseline posted this on Twitter. That glazed glow that only slugging can create. ✨ All you need is Vaseline Healing Jelly. #Vaseline #Slugging pic.twitter.com/QHy2HHW0or — Vaseline (@VaselineBrand) July 10, …
Creatives feed their creativity with the challenge of making great things. For a director, the freedom of and writing and directing their own film is creative super-nutrition. 13CO writer-director, Paul …
You can get it not protecting your stumps, you can get it ignoring the umps. England has a thirst for bitter right now so Victoria Bitter has sent one. Australia’s most …
Attract young people to tea in the middle of summer? Lucky Generals has nailed Yorkshire Tea’s wants using everything unexpected of tea advertising. The commercial, a wild music video takes …
Ah, the proposition. It’s been the cause of more arguments in adland than anything else. When Rosser Reeves sat at his desk in the 1940s and wrote the first unique …
Ageism. Did you groan? I remember when the word, feminism, elicited the same response. But women in the creative industry grew a pair of boobs and began to fight for …