Where is the best place for an airline to advertise? The answer is 1.) at the airport and 2.) not on a billboard that people will walk briskly past. Australie.Gad and …
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Who's doing what in the world of commercial creativity.
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108,400,000 of the world’s population has been forcibly displaced (Refugee Council of Australia, 2022). Some people view them with pity, some with resentment. Few view them with awe. Many refugees …
Ad breaks are smoking triggers. Publicis Dublin is using HSE QUIT’s sponsorship of the Euro Qualifiers for the Irish Men’s soccer team to help smokers not to smoke during broadcasts. …
MassiveMusic’s Adrian Sergovich: The exhilarating, all senses ride of Hershey’s Great Candy Expedition
June 22, 2023
“Welcome aboard a fantastical journey to colourful worlds inspired by your favourite Hershey candies. It's our BRAND-NEW cinematic train-themed adventure for the whole family that puts the train's path in …
Johan Gustafsson: Use your superpower
June 21, 2023
Russia is attacking a democracy, killing families, destroying cities and kidnapping thousands of children. The international support for Ukraine and its citizens is strong, but I can't help thinking about …
72andSunny challenges anti-abortionists to skip its ad
June 21, 2023
The anti-abortion movement’s argument is all about the rights of a foetus. 72andSunny reframes that argument to discuss the rights of a woman. It demonstrates the reality of life without …
13CO has signed Sydney director, Adam Kiers, to its roster of directors for exclusive representation in Australia, New Zealand and Asia. Kiers jumped to prominence in late 2022 with a …
It’s a party. The guests are revelling. But our view of the party is different. Because underneath it, a new version of Fleetwood Mac’s Don’t Stop is playing. To us, …
Director, Antoine Bardou-Jacquet: Behind BETC & Canal+’ ad of the year, The Secret of Wakany
June 16, 2023
It’s happened again. Succession’s series ending episodes reminded viewers how hard it is to finish a captivating series on a good note. It was the same with Ted Lasso and …
Think this year is bad? 2degrees and TBWA\NZ recall 536AD. That was the actual worst year in history (according to science), locked in perpetual darkness from a volcanic fog that …
KesselsKramer: Dopper launches a revolutionary solution for single-use plastic bottles
June 14, 2023
Dopper's groundbreaking innovation is a water bottle. In the campaign, Dopper introduces the water bottle in an absurd, overly grand manner to show that the solution to one of the world's …
Now this is fun. The humorous ChatGPT billboard clash between McDonald’s and Burger King has a new entry by Saatchi & Saatchi UK. Subway has added its own ChatGPT-led billboard …