Who's doing what in the world of commercial creativity.
Going through a major life change? It’s worth IKEA points. IKEA Sweden is extending its campaign, Wherever life goes, that highlights the many changes people go through in life – …
Here is another demonstration of how human creativity can work with technology to make life better in surprising ways. Bruketa&Žinić&Grey and Hrvatski Telekom (HT), a member of the Deutsche Telekom …
AKQA and Ovum have formed a strategic partnership to use AI to help women manage their health, combining Ovum’s intelligent health platform with AKQA’s creativity and innovation.Founded by Dr Ariella …
Planning your next holiday beats watching ads. So, to let people get back to the fun parts of travel, Southern Cross Travel Insurance (SCTI) has introduced a YouTube ad that …
Uber Eats’ You Can get Almost, Almost Anything is funny in radio ads and billboards. And Special Australia had a wonderful run in 2023, making Uber Eats wishes literal in …
Last Christmas, it was Coca-Cola’s AI commercial that enraged audiences. This year it’s McDonald’s. McDonald’s has pulled its commercial, It’s the Most Terrible Time of the Year, in response to backlash …
Every year, Black Friday and Cyber Monday cause a frenzy of sale interest. Zulu Alpha Kilo and Canadian Addiction Treatment Centres have built into that attention, launching a different kind …
A couple of weeks ago, Nike opened a pop-up soup kitchen on Ersha Island in Guangzhou, feeding those who completed its popular 3km fun run. Now adidas TERREX has launched the …
Supermarket chain, Tienda Inglesa’s Christmas film by Uruguay production company, Olga Lee, and Publicis Impetu is different. Yes, the short film, Invisible, a classic feel good story of a “bad …
A number of brands have tackled the subject of loneliness at Christmas in heart-tugging stories over the years. Apple in-house has created something very different, very modern and life-affirming happy. …
Ideas that go wildly viral are a dream for brands. Gigil has delivered a dream for Canva Pro with its all-purpose endorser idea for small and medium business owners, Kween …
Spanish department store chain, El Corte Inglés, and Havas Creative Spain are spreading Christmas exuberance in a two-and-a-half minute film that is all about the magic of the season and the …