Who's doing what in the world of commercial creativity.
Technology is brilliant – if you can use it well. Some companies are not built to do that. Industry leader, Sally Tobin, has launched AiPX Ventures, an AI-native venture studio designed to support founders at …
New Zealand creative agency, Multiplied, is making its first international expansion with the opening of an office in Sydney with Alex Edwards joining as partner to lead the operation. Multiplied was founded in 2021 by Tom …
Kissing is bonkers. It’s an instructional guide on how to woo, and then kiss, a partner - and the first film from Blink Industries brand new, homemade series, im glad i know that now thank you, created …
Contrary to the letter that defines them, Gen Z, is the most awake generation to ever exist. They know what they want, and they don’t compromise their progress. But when you are this loud, everyone will …
What if, eight years from now, nothing made sense anymore? BETC Paris and Citroën’s humour have built a campaign for the brand’s warranty into an absurd (perhaps) 2034 setting.The hero commercial, 2034 ELECTION, imagines the …
In a world where wellness marketing usually means stock photos of salads and smiles, Centrum and Horizon FCB Dubai have given people something radically different - a world-first experiential installation that transforms invisible health data …
Old Spice’s Mom’s Song is back and this time Wieden+Kennedy Portland is talking (singing) to the mums of adolescent sons. The mums have become a girl band in the Boyz II Men style. They’ve even …
What’s in a brand name? The name, Tony’s Chocolonely, suggests fun. And it’s a chocolate brand, so that fits. But Tony’s Chocolonely is an activist brand, working hard for a fair chocolate industry. And the …
In the high-stakes world of Chinese New Year offerings, tradition is non-negotiable. A "whole chicken" - complete with head - is mandatory for the ancestral altar. It symbolises "completeness," a good beginning and end to …
Seven out of ten girls aged 10–18 say they wish they looked like a filtered version of themselves. Nearly one in two repeatedly wish they looked like someone else and even young girls are undertaking …
What the world needs now is joy. Uncharted and UK cashback site, TopCashback, are giving double joy to Brits, inviting them to Summon the Power of Joy Joy in billboards across the country. The campaign, …
Apple’s Bad Bunny halftime show drew an audience of 128.2 million, making it one of the most-watched performances in Super Bowl history. The reviews were outstanding: “a celebration of resilience, joy, and hope” [Rolling Stone]; …