M+C Saatchi Group UK and Climate Basecamp have released an Easter egg. But it’s not all about choccy indulgence. The egg tastes of petrol. It’s fully edible but deliberately unpleasant. It’s designed to bring the impact …
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“It’s not the destination but the journey.” But if you get motion sickness, that journey is awful. Leo Germany has teamed up with Samsung Electronics to make the traditional Easter holiday journey more comfortable. Motion sickness affects …
Household brands are running the worst outdoor advertising in the world – litter. Discarded packaging is, in fact, negative outdoor advertising, damaging the brand in the eyes of everyday people. This comes from a study …
Publicis has entered into a definitive agreement to acquire 160over90, the premier global sports and culture-first agency, creating the industry’s leading global platform across sport and culture. 160over90, a division of WME Group, is one of the largest global …
loveholidays is making its television debut. Not with a 60-second TVC. Ark Agency has found a more economical way to make an impact, using arresting visuals and wonderful wit. The campaign is a collection of …
TBWA\NZ: 2degrees gets New Zealand talking with a ring
April 2, 2026
It’s a strange 21st century paradox. People feel disconnected to people but choose to scroll rather than phone someone. 2degrees and partner, TBWA\NZ, have launched a product to turn that around in new Zealand. It’s …
A lonely guy builds a girlfriend. Of Pringles. It’s a madcap play on the idea of late night cravings. BBDO New York has built on Pringles legacy of absurd advertising humour to refresh the brand’s …
Victim Services Toronto (VST) presents a short horror film. But this isn’t a Hollywood movie. It’s happening next door, or down the road, to some you care about…or you. 72andSunny Toronto has made the work of VST …
At the end of January, Swedish-founded legal AI pioneer, Legora, stepped into the spotlight as a partner to golf star, Ludvig Åberg, in a logo stunt that buzzed across the internet. Now, together with NoA …
Saatchi & Saatchi has today opened entries for the New Creators’ Showcase 2026, which will debut in London this year for the first time in its 36-year history as part of a new partnership with …
97% of people can't tell the difference between human-made music and AI-generated music (not an April Fools joke). That’s a concern when 60,000 AI-generated songs are uploaded to streaming sites every day and human musicians face projected income losses equivalent to …
Kubota owners are a different breed, VML discovered. For them, hard work isn’t something to endure, it’s something to enjoy. So the agency turned that mindset into an emotive campaign, directed by Exit’s Noah Marshall …