In 1986, BBC answered John Cleese question, “What has the BBC ever done for me?” Forty years later, that campaign has been revived at an important moment in the broadcaster’s …
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Airline advertising is predictable. The in-flight experience and the destinations star. Social-first creative agency, Kill Boring Dead, isn’t known to be predictable. It’s first campaign for Cathay Pacific after becoming …
Social Soup: Treasury Wine Estates replaces campaigns with the always-on creator House of Winefluence
July 20, 2026
AUNZ influencer marketing agency, Social Soup, and Treasury Wine Estates have created something new for Australian alcohol advertising. It’s an always-on creator community called House of Winefluence, that will deliver …
Formula 1’s drawcard for fans is speed and power. Boon Rawd Brewery's Singha beer has tapped into both in its campaign as an Official Partner of the TGR Haas F1 …
VCCP: Powerball gets you wondering
July 18, 2026
There have been dozens of fictional stories that imagine winning the lottery, but VCCP has given the arrival of Allwyn’s Powerball in the UK something more personal – almost interactive. …
Cadbury Dairy Milk has made the generosity found in the even smallest gestures its own for more than a decade, in emotive commercials and a variety of Made To Share …
Pablo: Honda shapes your dreams
July 17, 2026
Pablo’s first work for Honda since winning the business in September last year is mesmerising – not only because it defies car ad clichés, but mostly because it features a …
McCann Manchester & comedy director, Greg Bray, make the joy of Kayak’s booking experience palpable
July 17, 2026
McCann Manchester’s wit combines with director, Greg Bray’s, flair for absurd humour to give travel search engine, Kayak, a distinctive edge. Dan Noller, executive creative director at McCANN Manchester, explained, “The …
What’s happening inside that volcano? Who is living in Roku City’s buildings? And what secrets are lurking in the murky depths of Roku Bay? Since its debut in 2017, Roku City, …
You can’t not watch Clemenger BBDO’s campaign commercial for The Design Institute of Australia (DIA). It’s magnetic, a designer’s dream work. That’s important because its audience is designers. The landmark national advocacy campaign, Write DESIGNER, …
Saatchi & Saatchi NZ: Toyota turns All Blacks & Black Ferns tries into $2k grassroots rugby grants
July 17, 2026
Toyota New Zealand has turned All Blacks and Black Ferns tries into a new source of grassroots funding. In the idea, created by Saatchi & Saatchi NZ with Spark Foundry …
UK creative production company, Lobster’s, digital campaign for pet brand, Pooch & Mutt, gives heartstrings a mighty tug. It’s a series of intimate, documentary-style films that celebrate the real, unpolished …