Universal truths are the foundation of relatability in advertising. Add humour to entertain and you have gained attention and another asset that benefits brands, warmth. ELVIS has made use of all these in its campaign …
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FORM Productions & Elliott Starr launch AI + human powered Belief Studio “driven by the very thing machines can’t have”
February 10, 2026
The industry is grappling with faster turnarounds, ballooning asset requirements, and existential questions about artificial intelligence. Creative director, Elliott Starr, has partnered with FORM Productions to launch Belief Studio, to conquer these challenges. The new …
Razorfish & makemepulse: McDonald’s puts Grimace in a snowmobile to collect blueberries
February 10, 2026
With snow sports top of mind right now, McDonald’s France has introduced a new mobile game, Course Givree (Frosty Race).The game transports players into McDonaldland, the brand’s imaginary universe created in the 1970s, with legendary …
BBDO Paris: A striking visual metaphor underlines Salomon’s dedication to innovation
February 10, 2026
Salomon puts itself ahead in a very competitve market with a global brand campaign by BBDO Paris, that uses striking visual imagery to position innovation as the brand’s cultural engine - a way to shape …
Volkswagen’s humour continues with a story that takes the Amarok and two wedding guests into uncharted territory – the tough terrain of rural Australia. The new edition of Volkswagen Australia’s Tough feels better in an Amarok …
Holiday season is road danger season. Clemenger BBDO and the Transport Accident Commission (TAC) are making it very clear, with their strikingly visual campaign, Crossroads, that making the wrong choice when getting behind the wheel …
The Pavone Group’s Super Bowl ad for PennState Health won’t be included in the list of the best national Super Bowl ads. Not because it doesn’t deserve to be listed among the best. It didn’t …
Bear Meets Eagle on Fire: Bankwest gives you more time to worry about becoming your mother, alien abductions, new people…
February 9, 2026
Bear Meets Eagle on Fire’s Just Enough Bank platform continues to make Bankwest stand out. Now it’s even sharper, even funnier and even more human. https://vimeo.com/1151425784?fl=pl&fe=sh The campaign introduces three new features that mean customers can spend …
Think HQ: Kids don’t come with an instruction manual. Raising Children Network has built one
February 9, 2026
Becoming a new parent is daunting. Children don’t come with an instruction manual. And there is so much chatter in the world telling parents possibly right things, possibly wrong. Think HQ and Raising Children Network …
Havas Middle East: adidas’ latest “drop” is a branded ravioli
February 9, 2026
The Dubai Marathon ran on February 1. But adidas showed up one day earlier, where runners’ attention truly lives - in the rituals that define preparation, not just performance. adidas showed its understanding of one …
SUPER BOWL: ai.com launches the next-gen personal AI agent
February 9, 2026
While Anthropic and OpenAI slug it out over advertising, new player, ai.com has made itself known to 127.7 million Super Bowl viewers with some remarkable features. The new platform, founded by Kris Marszalek, co-founder and …
R/GA: NOVA woos audiences with presenter lures
February 9, 2026
The new phase of NOVA Entertainment’s Don’t Think, Just Nova, turns its attention to key on-air talent. The campaign, running in Sydney, Melbourne, Adelaide, Perth and Brisbane, aims to build fandom for Nova Network’s 2026 programming …