Who's doing what in the world of commercial creativity.
What if a campaign didn’t feature the “product”? French independent creative agency, DAT-WAY, put Niska's fans at the heart of the campaign to promote the French rap star’s first-ever Stade de …
Heidi is an AI-powered clinical assistant that automates administrative tasks for healthcare professionals. It's audience is specific. And most of that audience doesn't know yet that they need Heidi. …
Last month, indie agency, es muy good, got the world wondering what Kalshi is with a series of cryptic films, starring attention magnet, Timothée Chalamet, saying the word in inexplicably odd scenarios. Kalshi …
Truth and reason matter a great deal right now with irresponsible news sites and social media eroding trust in the news they read. Sydney independent agency, Cocogun, is helping The …
Australian health and wellbeing brand, Lite n’ Easy, has appointed Ogilvy as its agency of record, following a competitive pitch. Ogilvy will partner with Lite n’ Easy to provide the full …
Ice cream is for summery sunshine? Maybe, but McDonald’s McFlurry, Sundae and Millkshake are about how you feel in the moment. Any moment. When you have something to celebrate. When …
Whether it's fried chicken or fish and chips, the best place to enjoy a plate of greasy comfort food is rarely at the dining table. It's on the sofa - …
A road safety commercial without a disaster scene. That stands out. Instead, the work by Leith for the Scottish Government, presents the road as snake – and as the film’s …
What would you do for tickets to see your favourite music artist? Sell your hair? Sell your soul? Spotify is heightening that “want” with an animated commercial for Reserved, its new …
Johannesburg agency, Halo’s, campaign for grocery chain, Pick n Pay, doesn’t solve the global mystery of the Springbok’s immense size and power. It does better. It invites South Africans to …
Who thought that Vanilla Ice could still have a place in pop culture twenty-six years later? Two years ago, Special & Export Ice did (see below) with an absurd call …
Love women soaps? Never mind, women do. And that’s the audience for Opill. This campaign isn't Sex & the City but catch attention and Opill will hold it. Opill is …