Pizza Hut has just launched pasta. Italy already frowns on Pizza Hut. Now it has taken on another Italian classic. The kind that’s creamy, cheesy, loaded with sauce, and blatantly breaks every Italian rule in …
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Super Bowl. Mother US & Meta line up a star cast to tease their “high-energy, visceral” action ad
January 27, 2026
It seems that Mother Los Angeles and Meta have followed the Super Bowl superstar formula. The teaser, promoting the Oakley Meta smart glasses, features director, Spike Lee; streamer and influencer, iShowSpeed; former NFL player, Marshawn …
Sir Mo Farah joins Buxton Natural Mineral Water & Mind to keep Brits buoyant through a harsh winter
January 27, 2026
Buxton Natural Mineral Water has stepped up to help the UK winter’s challenges to mental health, enlisting Olympic legend, Sir Mo Farah for its campaign with Mind that addresses the barriers and promotes making small, …
Everyone loves an urban myth. VML and Oreo have conjured up a beauty, the story of a cow farmer with “OREO cows”, told in documentary style in a five-minute video. To hype the story, only …
As the Super Bowl draws near people throughout the world are planning to gather to watch it. 63% of Canadians are going to sit on the floor or a makeshift seat, according to a survey …
DIVISION US: Harry Styles & a mystery assailant intrigue with a Dirty Dancing chase
January 26, 2026
A hotel room. A call for room service. A mysterious assailant, “The Stranger”, and a surreal chase-cum-dance throughout the hotel. Harry Styles returns to centre stage in the pop world with a new sound and …
The German film industry has shown off what it can do lately, with global acclaim for Oscar-nominated and award-winning productions such as All Quiet on the Western Front and The Teacher’s Lounge. At this year’s …
BBH: It’s Audi Quattro Season says the temperature
January 24, 2026
The first-thought way to promote a car’s technology is a commercial showing how it works. Maybe a near-disaster scenario. Maybe a humorous one. Making one brand stand out? Perhaps not. BBH’s UK campaign for Audi’s …
R/GA & We Are Warriors: Blak Powerhouse turns a difficult Jan 26 into a joyful music event
January 23, 2026
January 26, called both Australia day and Invasion Day, is an uncomfortable day in Australia. Powerhouse and Indigenous social enterprise, We Are Warriors (WAW), have partnered with R/GA to transform a difficult day into a …
Mother & IKEA: A price campaign without prices
January 23, 2026
From day one, IKEA has believed that great quality shouldn’t come at a high price. IKEA has developed a tradition of putting prices in its ads. But customers are often quick to judge a product’s quality …
Charity, Youthline, has been supporting youth mental health for more than 55 years. It now operates a 24/7 helpline – expanded in 2023 following research showing that nighttime is a particularly high-risk period for Rangatahi …
WPP launches WPP Production for world-class content
January 23, 2026
WPP has launched WPP Production, a move that unites Hogarth with WPP’s extensive production capabilities and teams across the network. This strategic decision brings together all creative producers into a single global platform – bringing innovation, …