As “clean” haircare is becomes increasingly defined by excess, with more steps, more claims, and more decisions, many people are starting to question the need for it all. Haircare brand, Suave, …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
News
GUT Europe boosts its leadership with eight promotions
April 8, 2026
GUT has made a number of promotions in Madrid and Amsterdam to unify its business and enhance its creative firepower. Roberto Gabián and Santiago Gonzalez have been promoted to executive …
Everyone can name a famous forest on land, from the Amazon to Yosemite, but almost no one can name a sea forest. Sea forests are climate-critical but rarely make it …
A very different approach for Apple turns the App Store, A, logo into a portal that opens a multi-universe of 16 app categories – all show graphically with a bouncy …
Ogilvy Paris gave French garden retailer, Gamm vert, a distinctive purpose in 2024 with Grow Your Groceries, a campaign featuring films of people shopping in their vegetable gardens instead of …
TANK Worldwide & Quebec Cancer Foundation’s grocery discounts equal cancer risk prevention
April 7, 2026
Eating well can lower your risk of cancer. That’s a message Canadian cancer support organisation, Quebec Cancer Foundation, wants to get through. So TANK Worldwide has linked the message directly …
BETC: Citroën turns pets’ backseat theatre of unadulterated panic into an adventure in calmness
April 4, 2026
Some pets love the car. Millions don’t. For these cats and dogs, a car journey isn’t a "scenic trip." It’s a high-speed horror movie. Between the mysterious vibrations, the terrifying …
Renault goes all out on the Twingo’s point of difference – the mini MPV (compact outside, surprisingly spacious inside) – as the car makes a comeback, reinterpreting the principle that …
The extraordinary mind of VML global chief creative officer, Innovation & CCO, Bas Korsten, has already given the world The Mammoth Meatball, a cultivated meat made from the DNA of …
AlmapBBDO and Burger King have surprised fans with a 30% smaller version of is famous Whopper to equal the size of its competitor's "big" burger. A teaser commercial explains the difference …
Do Not Behave & Autistica: They’re autistic. So what?
April 3, 2026
“I don’t always join in…so what?” “I wear headphones…so what?” Independent agency, Do Not Behave, and research charity, Autistica, note that these little behaviours don’t mean much. The campaign challenges …
M+C Saatchi Group UK and Climate Basecamp have released an Easter egg. But it’s not all about choccy indulgence. The egg tastes of petrol. It’s fully edible but deliberately unpleasant. It’s …