While many telcos seem to be apologising for providing screen time with campaigns that remind people to do something else, Colenso BBDo and Spark Mobile have gone full enthusiasm for the wonderful world that people can get lost in through their phones.
The exuberant platform and campaign, What A Time To Be Into It, via Colenso BBDO, aims to help Kiwis get deeper into their favourite entertainment with upgraded mobile plans – whether it’s streaming, gaming, or music.
The campaign is a vibrant series of short videos, featuring hand-drawn anime, gaming-inspired visuals, ‘90s New Zealand splatter references…that celebrate the entertainment people can get into on their phones – from bubble gum pop to zombie games.
The videos were produced by Franklin Rd, Scholar & Unlisted. The campaign is running across TV, OLV, cinema, social, streaming, Spotify and OOH (billboards, transport takeovers and banners).
